Responsibilities

• Manage and optimize Meta, Google, and other paid acquisition channels.
• Monitor and improve ROAS, CAC, MER, and customer acquisition efficiency.
• Launch, test, and scale new campaigns, audiences, and creative concepts.
• Partner with the creative team to develop high-converting ad creatives, UGC assets, copies.
• Analyze campaign performance and identify opportunities for growth.
• Work with creators and content partners to source and scale winning creative assets.
• Conduct competitive analysis and identify emerging paid media opportunities.
• Manage budget allocation across channels to maximize profitable growth.

Requirements

• 2+ years of hands-on paid media experience for consumer brand with strong DTC presence.
• Strong experience managing Meta Ads and Google Ads.
• Proven track record scaling customer acquisition campaigns.
• Excellent analytical skills and proficiency with performance metrics.
• Strong copywriting instincts and understanding of consumer psychology.
• Experience briefing and evaluating UGC and creative assets.
• Comfortable working in a fast-paced, entrepreneurial environment.
• Based in NYC or Los Angeles.