Responsibilities

• Campaign Coordination & Execution
• Support paid search, paid social, affiliate, marketplace, influencer, and print advertising initiatives.
• Assist in marketplace campaign creation and related reporting.
• Maintain paid ad calendars for agency, marketing, and creative teams to ensure campaign timelines and deliverables remain on track.
• Coordinate with the Retail Marketing Manager and print agency to flight and book print ad placements and assist in retail store print ad product and ad selection.
• Creative Asset Management & Agency Coordination
• Communicate ad requests, deadlines, and updates to creative teams and agency partners.
• Coordinate ad creative delivery between internal creative teams and external agencies.
• Catalog live ads through screenshots and screen recordings and maintain organized creative asset libraries.
• Monitor campaigns to ensure alignment with approved calendars, messaging, and campaign plans.
• Marketplace, Affiliate & Influencer Support
• Create and manage Meta product sets for collection ads, ensuring accurate product inclusions and exclusions.
• Support product selection from pre-defined merchandise subsets for campaigns and placements.
• Maintain affiliate links and communicate promotions to affiliate partners.
• Coordinate influencer marketing programs and monitor influencer mentions and campaign activity.
• Cross-Functional Collaboration & Reporting
• Serve as a liaison between agencies and internal teams including customer service, finance, marketing, and creative.
• Assist with campaign reporting, performance tracking, and documentation across paid media channels.
• Support communication of campaign updates, product changes, and ad revisions to internal and external stakeholders.
• Monitor key campaign metrics and maintain organized reporting and campaign records consistent with monthly and ad hoc catalog marketing reporting tasks.