Responsibilities

• Own Performance Creative Strategy - Develop and execute performance creative strategies across Laura Geller, Bliss, and Julep, with a focus on new customer acquisition. - Generate a steady pipeline of original concepts, hooks, scripts, messaging angles, and fast iterations of winning creative. - Build creative testing roadmaps across Meta, AppLovin, Amazon, YouTube, Pinterest, and emerging paid channels. - Learn each brand's unique customer, products, positioning, and growth opportunities to develop creative that speaks directly to them. Bring Creative to Life - Write clear, actionable briefs for designers, editors, creators, agencies, and other creative partners. - Partner with internal and external teams to take ideas from concept through execution, providing strong creative direction and feedback along the way. - Recut, remix, and repurpose existing assets to quickly create new tests and iterations. Analyze & Iterate - Analyze performance data to understand what's working, what's not, and why. - Turn performance and customer insights into new hypotheses, concepts, and creative iterations. - Identify winning patterns across hooks, messaging, formats, creators, products, and audiences. - Share key creative learnings with Growth, Brand, Ecommerce, and other cross-functional partners. Stay Ahead - Stay close to the customer through reviews, comments, social trends, creator content, and competitive research. - Experiment with new formats, platforms, AI tools, and creative technology to improve both creative output and performance. - Bring a test-and-learn mindset to the team, continuously looking for new ways to unlock growth.

Requirements

• 3–5+ years of experience in creative strategy, performance marketing, paid social creative, content production, or a related field.
• A strong understanding of direct-response and performance advertising and what makes creative convert.
• Experience developing creative strategies tied to measurable performance outcomes.
• Strong concepting and copywriting skills, particularly hooks, scripts, headlines, and performance messaging.
• Experience analyzing paid media and creative performance data and translating it into actionable creative decisions.
• Experience briefing and working with designers, editors, creators, freelancers, or agencies.
• Strong creative judgment and the ability to give clear, actionable feedback.
• Ability to manage multiple brands, projects, priorities, and creative workstreams simultaneously.
• Strong communication and collaboration skills.
• A portfolio or work samples that demonstrate how you think, what you’ve created, and ideally how that work performed.

Preferred

• Experience in beauty, skincare, wellness, or consumer products.
• Experience sourcing, briefing, or managing UGC and performance creators.
• Experience with Partnership Ads, creator whitelisting, or affiliate content.
• Experience developing creative for channels beyond Meta, including YouTube, Amazon, Pinterest, AppLovin, or TikTok.
• Experience working on content shoots or producing content yourself.
• Familiarity with AI creative tools and a genuine interest in experimenting with new technology.