Responsibilities

• Participate in planning and execution of email marketing campaigns
• Liaise with various NBC Sports business units, including CE, production, programming, Peacock, digital, social, and local stations to partner with and support CRM plans around key programming and milestones.
• Conduct quality assurance of all email campaigns
• Coordinate and organize digital assets for email campaigns
• Collect and evaluate email reporting metrics
• Maintain the email calendar and send out weekly updates to the Marketing team
• Ensure that daily email activities are completed and deployed on time
• Organize the distribution of daily, weekly, monthly newsletters
• Keep up with the latest email best practices and marketing trends
• Administer content creation for email distribution
• Troubleshoot and fix any problems that may happen during the generation, deployment, and delivery of emails
• Manage the end-to-end email production process through successful conceptualizing, coding, editing, QA, and deployment.
• Facilitate the approval process, route previews to internal stakeholders and implement all revisions.
• Coordinate newsletter content, schedules and deployments across multiple brands
• Assist in developing comprehensive reports detailing all key email marketing metrics including delivery, open rates, click rates, conversion, opt-out, and segmentation analysis
• Work closely with creative project management and internal stakeholders to track and ensure assets and feedback are delivered on time.
• Working knowledge of email service platform (Braze or similar); work with email templates to build and deploy emails, create automations and journeys, set up A/B tests, and build customer segments
• Ensure that marketing materials comply with all brand and style guidelines
• Assist in developing marketing plans

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field preferred
• Some relevant email production experience preferred. Internship experience is acceptable.
• Excellent written and verbal communication including strong copywriting, editing, grammar, and proofreading skills.
• Excellent organizational and prioritization skills
• Self-starter with strong attention to detail and a curiosity to learn
• Works well under tight deadlines and a high-growth environment
• Knowledge of Braze or email service platforms, and Adobe Photoshop
• Hybrid : This position currently has a hybrid schedule, which requires contributing from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
• Hourly Rate: $25.00 - 27.00
• Maximum 2000 hrs