Responsibilities

• Own positioning and messaging strategy for HHAeXchange’s payer product portfolio, translating product capabilities into narratives that resonate with state Medicaid programs, payer organizations, and regulatory decision-makers.
• Establish codified positioning frameworks that articulate why payer customers choose HHAeXchange, grounded in deep understanding of state regulatory requirements, managed care economics, and operational challenges.
• Build state-specific positioning and messaging that addresses the unique regulatory landscape, contract requirements, and buyer personas across geographies and payer types.
• Influence and shape product roadmap, pricing, packaging, and go-to-market investment decisions at the leadership level through market, customer, competitive, and regulatory insights.
• Own competitive and market intelligence, including win/loss analysis, to continuously refine positioning and identify emerging opportunities or threats.
• Build and operationalize AI-enabled workflows and agentic systems to support payer market research, competitive intelligence, regulatory monitoring, customer insight synthesis, sales enablement, and go-to-market execution at scale.
• Identify opportunities to automate and scale Product Marketing operations through AI tools, experimentation, and modern enablement systems, improving operational efficiency and speed-to-market.
• Design and operationalize the sales motion and enablement strategy for payer products, working cross-functionally with Sales and Product to ensure clear, consistent, and compelling customer communication.
• Own the strategy and quality of all sales-facing product marketing assets: talk tracks, demo scripts, battlecards, competitive positioning, and state-specific materials that enable sales velocity and win rates.
• Establish feedback loops between Sales and Marketing to identify objections, emerging competitive threats, and customer pain points; translate insights into updated positioning and sales tools.

Requirements

• Education: - Bachelor’s degree required
• Experience: - 7–12 years of experience in Product Marketing, Product Management, or a related B2B SaaS role. - Deep expertise in the payer and healthcare ecosystem, including Medicaid, managed care, health plans, state contracting/procurement, healthcare operations, and payer technology. Strong domain fluency is required. - Proven success developing and executing go-to-market strategies, product positioning, and sales motions within complex, highly regulated environments. - Demonstrated ability to improve commercial outcomes, including sales enablement effectiveness, conversion rates, deal velocity, pipeline growth, and revenue performance. - Experience partnering closely with Product, Sales, and executive leadership in high-growth, matrixed organizations, with a track record of driving cross-functional alignment and influencing stakeholders. - Strong understanding of payer economics, healthcare market dynamics, and regulatory considerations. - Exceptional communication and storytelling skills, with the ability to translate complex product capabilities, market trends, and regulatory requirements into compelling value propositions for diverse buyer personas. - Strategic and hands-on operator who can define positioning and GTM strategy while also executing through sales enablement tools, customer-facing assets, and field engagement. - Analytical mindset with experience leveraging customer insights, competitive intelligence, market research, and performance data to inform strategy and decision-making. - Comfortable navigating ambiguity, creating structure, and driving clarity in evolving business environments. - Strong understanding of AI technologies and their practical application across product strategy, go-to-market execution, sales enablement, and business operations.

Benefits

• This is a benefits-eligible position. HHAeXchange offers competitive health plans, paid time-off, company paid holidays, 401K retirement program with a Company elected match, including other company sponsored programs.