Responsibilities

• Owning top-of-funnel lead generation across third-party, outbound, and partnership channels
• Managing a $1M+ monthly performance marketing budget across 10-12+ vendors
• Driving signed cases for Personal Injury, Wrongful Termination, and Wage & Hour
• Owning CPA, ROI, pacing, and daily lead flow across all campaigns
• Sourcing, onboarding, and managing third-party vendors; scaling winners and throttling underperformers
• Executing and optimizing multi-channel outreach (email, LinkedIn, calls, approved channels)
• Developing and testing messaging, sequencing, and targeting to maximize conversion
• Qualifying leads and ensuring clean handoff to Intake with accurate CRM documentation
• Redlining and managing MSAs, SOWs, and IOs to meet firm and compliance standards
• Ensuring compliance with SB-37, CCPA, and firm data-privacy requirements
• Partnering with PPC, paid media, analytics, Intake, Accounting, Legal, and leadership
• Delivering clear, actionable performance reporting to growth and executive leadership

Requirements

• 5+ years in lead generation, performance marketing, or growth operations
• Experience managing large budgets and third-party or agency partners
• Strong understanding of CPA, ROI, attribution, and lead quality metrics
• Experience running outbound or partnership-driven acquisition campaigns
• Comfortable working cross-functionally and owning results end-to-end
• Highly organized, data-driven, and able to operate in a fast-paced environment

Preferred

• Background in legal, regulated, or B2C service-based marketing preferred

Benefits

• Paid time off and paid holidays
• Opportunities for growth and advancement
• Team outings and sponsored events
• Employee referral bonus programs
• Firm-paid Medical HMO with affordable upgrades
• Firm-paid Life and AD&D insurance
• Low-cost Dental and Vision plans
• 401k
• FSA (Flexible Spending Account)
• EAP (Employee Assistance Program)
• Pet Insurance