Responsibilities

• Own and develop joint marketing plans at the Scale Services category level across the SI/reseller ecosystem, not just individual partners.
• Set goals for internal stakeholders (field marketing, PMM, alliances) and external partners, and be accountable to category-level pipeline and revenue outcomes.
• Enable partner organizations and regional teams to build and submit their own joint marketing plans to Snowflake; establish the frameworks and templates that make this repeatable.
• Make forward-looking bets on which partner relationships to invest in and grow — advising leadership on ecosystem prioritization.
• Develop new and innovative ways of articulating the Snowflake Value Proposition To Partners, particularly for large, multi-faceted partner relationships with complex solution overlays.
• Champion Snowflake's AI Data Cloud narrative through the partner lens, ensuring SI/reseller messaging reflects the latest platform capabilities and customer use cases.
• Identify gaps across sales, partner, and marketing motions and design new, innovative campaigns (demand gen, ABM motions, events, partner activations) customized to target customer and prospect segments.
• Build campaigns-in-a-box, partner playbooks, and enablement resources that empower partners and field teams to execute independently with minimal hand-holding.
• Align new campaign programs with field marketing, ABM, SDR, and product marketing functions to ensure pipeline alignment and avoid duplication.
• Be a recognized specialist in the SI/reseller ecosystem — deeply understanding partner business models, key GTM plays, and how partner capabilities map to customer use cases.