Responsibilities

• Collaborate with the team to manage marketing relationships and communication streams
• Take ownership of planning and managing partner marketing assets, including event content, case studies, website updates, social media, newsletters, and email campaigns
• Collaborate with Corporate Marketing departments to ensure projects are completed on time, on-brand, and with the required depth and quality. Assess project performance against KPIs
• Partner with the Partner Practice team, SMEs, Business Development/Sales leads, and the Alliances team, to create joint market strategy content, case studies, award submissions, PR opportunities, and other partner-related marketing activities
• Act as Project Manager for events (large and small), multi-touch nurture campaigns, targeted content creation, and other marketing initiatives
• Generate innovative ideas to enhance messaging, marketing planning, and business development through various activities
• Serve as the primary relationship owner with the Partner’s marketing team, aligning on joint campaigns and event participation
• Measure success through the quality, impact, and ROI of marketing campaigns, partner engagement levels, and timely project delivery
• Leverage Partner Development Funds alongside own budget accountability

Requirements

• Undergraduate degree or equivalent professional experience
• Five or more years of partner marketing experience in the technology sector with knowledge of digital platform partners like Adobe or ServiceNow
• Proficiency in marketing automation platforms like Marketo or Microsoft Dynamics and Account-Based Marketing (ABM) tools like Demandbase or 6sense to drive targeted campaigns - Proven ABM acumen to drive targeted, high-impact campaigns
• Expertise in content creation, writing and events to support multi-touch campaigns
• Strong content writing skills and experience in virtual and/or in-person events
• Project management capabilities with a track record of meeting deadlines across multidisciplinary global teams
• Knowledge of marketing metrics, data analysis and Artificial Intelligence (AI) tools to optimize marketing strategies
• A consultative and collaborative marketing approach to effectively engage with Sales, Alliances, strategic partners, and other stakeholders
• AI expertise: Proven ability to leverage AI tools and technologies to enhance marketing strategies, optimize campaigns, and drive data-driven decision-making

Benefits

• Medical, Dental and Vision Insurance (Subsidized)
• Health Savings Account
• Flexible Spending Accounts (Healthcare, Dependent Care, Commuter)
• Short-Term and Long-Term Disability (Company Provided)
• Life and AD&D Insurance (Company Provided)
• Employee Assistance Program
• Unlimited access to LinkedIn learning solutions
• Matched 401(k) Retirement Savings Plan
• Paid Time Off – the employee will be eligible to accrue 15-25 paid days, depending on specific level and tenure with EPAM (accrual eligibility may change over time)
• Paid Holidays - nine (9) total per year