Responsibilities - Lead GTM Activation: Own marketing activation plans for assigned alliance partner solutions, including audience, campaign strategy, messaging, enablement, KPIs, and optimization. - Drive Campaign Execution: Build and execute integrated campaigns that support partner solution adoption, demand generation, pipeline progression, and customer growth. - Create Campaign Communications: Develop briefs, messaging, launch materials, partner communications, and Sales/Customer Success activation assets. - Align Cross-Functional Teams: Partner with Marketing, Product Marketing, Sales, Customer Success, Partner teams, and Operations to bring coordinated campaigns to market. - Enable Customer-Facing Teams: Create talk tracks, activation guidance, and follow-up plays that help teams position partner solutions with customers. - Manage Co-Marketing Programs: Lead planning with priority Alliance partners across campaigns, events, webinars, content, promotional support, and partner commitments. - Measure Business Impact: Track campaign performance, adoption, funnel impact, pipeline contribution, and ROI to optimize future programs. - Lead Complex Initiatives: Manage timelines, dependencies, risks, and stakeholder communications while influencing across internal and partner teams. - Support broader partner marketing priorities, including marketplace promotion, partner communications, launch support, webinars, events, content, and customer storytelling. - Help develop scalable partner marketing frameworks, co-branding guidance, campaign templates, reporting approaches, and repeatable activation motions. - Partner with internal teams and external partners to support campaign execution, post-campaign analysis, and continuous improvement. - Contribute to initiatives that improve Sales and Customer Success readiness for priority partner solutions. - Integrate AI tools into campaign planning, content creation, and performance analysis workflows to improve efficiency, uncover insights, and support data-driven decision-making