Paid Social Strategist

Louisville, CO (Hybrid)

$100K/yr – $125K/yrMid Level3+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid social performance leadership with a Start/Stop/Scale mindset, guiding a small pod to deliver data-driven growth for client accounts.

  • Own Start / Stop / Scale framework across multiple client accounts
  • 3–6 years paid social experience with hands-on Meta (plus other platforms)
  • Leads a 2–3 person pod and elevates testing discipline

Job Description

Drive paid social performance leadership: own Start/Stop/Scale framework, guide a small pod, and deliver data-driven growth across client accounts.

  • Act as the decision-maker for where ad spend goes and why
  • Continuously start new tests based on clear hypotheses and business goals
  • Confidently stop tactics that dilute true ROI—even if they look strong in platform metrics
  • Aggressively scale proven audiences, creatives, and placements until diminishing returns
  • Treat every account like an investment portfolio—balancing efficiency and growth
  • Manage and mentor a small team of specialists (typically 2–3)
  • Set priorities and ensure the pod is aligned around a clear Start / Stop / Scale roadmap
  • Delegate work and QA not just for accuracy, but for quality of thinking
  • Own performance across multiple clients and ensure each has a clear path to hitting targets
  • Build account structures that support continuous testing (Start), pruning (Stop), and scaling (Scale)

Requirements

  • 3–6 years of experience in paid social, performance marketing, or a similar analytical role
  • Hands-on experience managing campaigns on Meta (additional platforms like TikTok, LinkedIn, Reddit, etc. are a plus)
  • Strong analytical thinking and comfort working with data to drive decisions
  • Ability to evaluate performance beyond platform metrics (e.g., ROI, CAC, LTV)
  • A structured approach to testing and optimization using a Start / Stop / Scale mindset
  • Attention to detail and a high standard for accuracy
  • Comfort managing multiple accounts and priorities at once
  • A collaborative mindset with the ability to lead and develop others

Preferred

  • Hands-on experience managing campaigns on Meta (additional platforms like TikTok, LinkedIn, Reddit, etc. are a plus)
  • A collaborative mindset with the ability to lead and develop others
  • Comfort managing multiple accounts and priorities at once
  • A structured approach to testing and optimization using a Start / Stop / Scale mindset
  • Attention to detail and a high standard for accuracy

Benefits

  • Health Benefits: Comprehensive (100% company-paid) health coverage for employees & their families, including medical, dental, and vision insurance. We also offer FSA and HSA health options with a company contribution.
  • Other Benefits: Life Insurance and Disability Coverage
  • Retirement Plan: 401(k) plan with a 4% match/company contribution
  • PTO: Generous vacation, sick leave, and paid holidays
  • Parental Leave: Up to 3 months of paid time off for new parents
  • Wellness Program: $1,250 annual reimbursement for health and well-being
  • Beautiful Office & Workspace: Newly built and designed office exclusively for Delve Deeper with local restaurants, shopping, and hiking/biking trails
  • Hybrid Working Model: Tuesdays, Wednesdays, and Thursdays in-office with the option to work from home on Mondays and Fridays
Delve Deeper logo

Delve Deeper

4.2 Glassdoor

Delve Deeper is an independent performance media agency on a mission to create exceptional value for brands through our innovative approach to applying technology and data in generating exceptional returns from digital media investments. Our goal is to outperform performance media – to outperform our clients’ previous results, the results of their competition, and to meet aggressive revenue targets. Our unique media optimization process and performance mindset create a clear roadmap for brands. First, we increase RoAS and revenue from the existing digital advertising investments. Then, once we achieve 2x increase in revenue with the same media investments, we propose brands drive further revenue growth with additional media investments.But a rigorous process alone isn’t enough. One of our fundamental principles is a fire-in-the-belly mindset: setting high standards, being uncompromising in our pursuit of excellence, and continuously pushing the boundaries of what’s possible to drive growth for clients.Founded by Greg Sobiech in 2008, Delve Deeper has grown into an independent global performance media agency managing more than $250 million in media investment across four offices. Our team of over 150 media traders, engineers and data scientists work asynchronously across 4 time zones. And we’re preferred partners to the biggest players in the marketing world, including Google, Amazon, Microsoft, and more. Our services include: Performance & Brand Planning, Setup & Optimization; Dynamic Digital Creative Optimization; Email and Direct Mail List Management; Data Science, Engineering, Enrichment & Analytics; Tech Implementation & Management; Tech In-Housing; and Tech Training.We’ve succeeded because we delivered on what Greg set out to do: fill the gap in the market for an agency that truly integrates tech and data in media. It’s all to help brands outperform their competition through relentless media optimization.

Founded in 2008
Louisville, Colorado, USA
143 employees (52 in marketing)
79% recommend to a friend
76% CEO approval

Traffic Signals

Monthly Visitors
4.7K
Traffic Source Mix
Search
35.5%
Direct
48.4%
Referral
9.4%
Social
5.3%
Paid
1.2%

Headcount Trend

Current headcount: ~143

Marketing Team

Marketing Team Size
46 (32% of company)