Responsibilities

• A Social Media Advertising Specialist will manage and execute multiple ad campaigns including but not limited to audience research, account setup, campaign configuration and implementation.
• Experience with Facebook and Instagram services, including Ad Manager, Business Manager, Audience Insights, Facebook Analytics, and Facebook Pixels.
• The ability to deploy an effective lead nurturing campaign strategy.
• Perform post-campaign analysis to determine performance and ROI.
• Provide regular reporting on client ad performance to the project management team and to senior management.
• Develop and continuously optimize ad creative, ad copy and landing pages.
• Work with all aspects of Social Media advertising including but not limited to automation, ad scheduling, conversion tracking, offers, video ads, e-commerce, and bidding optimization.

Requirements

• 2-3 years’ previous experience in marketing, advertising, or managing Social Media Ads accounts including Facebook and Instagram.
• Must have experience working with Facebook Business/Ads Manager.
• Consistently exceeding your goals.
• Expertise communicating via phone, email, webinar, and face-to-face.
• Hustle and determination.
• Ability to adapt to new situations quickly in an ever-changing industry.
• Facebook Business Manager: 2-3 Years
• Must have experience managing ad spend.
• Bachelor degree preferred (Marketing, Business, or Communication).
• Positive, confident, energetic “can-do” attitude.

Preferred

• Google Analytics experience preferred.
• LinkedIn ads experience preferred.

Benefits