Paid Social Media Specialist (Temporary), Salt Lake City, UT at Western Governors University | Salt Lake City, UT | $73K/yr – $109K/yr

Western Governors University

Paid Social Media Specialist (Temporary), Salt Lake City, UT

Salt Lake City, UT (On-site)

$73K/yr – $109K/yrMid Level5+ years expFull time

Posted 4 months ago

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Job Summary

Drive paid social and influencer campaigns for brand awareness and engagement, owning end-to-end strategy, execution, and measurement.

Must-have: 5 to 8 years of hands-on paid social experience across Meta, LinkedIn, YouTube, and TikTok.
Standout: End-to-end ownership of strategy, optimization, and influencer campaigns.
Standout: Experience in higher education or mission-driven institutions is a plus.

Job Description

Responsibilities

Develop and execute paid amplification strategies aligned with WGU’s brand positioning and reputation priorities.
Identify organic content for boosting based on engagement signals, strategic messaging, and leadership visibility goals.
Build and manage campaigns in Meta Ads Manager, LinkedIn Campaign Manager, YouTube Ads, TikTok Ads Manager.
Design campaigns focused on brand awareness, audience growth, engagement, and message recall.
Implement retargeting strategies to reinforce brand familiarity and deepen audience engagement.
Conduct structured A/B testing on creative, copy, audiences, and placements.
Optimize campaigns weekly to maximize reach efficiency and engagement performance.
Identify and vet influencers aligned with WGU’s mission and brand values.
Develop influencer briefs defining messaging priorities, deliverables, and brand standards.
Track influencer performance metrics including reach, engagement, brand lift indicators, and audience growth.

Requirements

5 to 8 years of hands-on paid social media experience.
Demonstrated expertise managing campaigns across Meta, LinkedIn (including Thought Leader Ads), YouTube, and TikTok.
Proven experience executing paid influencer campaigns from sourcing to reporting.
Strong understanding of brand awareness metrics and paid media optimization strategies.
Experience managing monthly paid budgets of $30,000 or more preferred.
Ability to independently manage campaign lifecycle from strategy through optimization.

Preferred

Experience working in higher education or with mission-driven institutions.
Experience amplifying executive thought leadership content.
Familiarity with brand lift studies and awareness measurement tools.

Benefits

medical, dental, vision, telehealth and mental healthcare
health savings account and flexible spending account
basic and voluntary life insurance
disability coverage
accident, critical illness and hospital indemnity supplemental coverages
legal and identity theft coverage
retirement savings plan
wellbeing program
discounted WGU tuition
flexible paid time off for rest and relaxation with no need for accrual

Western Governors University

WGU, www.wgu.edu, is an online university for the 21st century.We are driven by a mission to expand access to higher education through online, competency-based degree programs. Since its establishment in 1997, WGU has grown into a national university, serving more than 120,000 students from all 50 states.The university continues to open doors for adult learners who need flexibility to achieve their education and career goals. WGU’s innovative competency-based academic approach makes it possible, allowing individuals to fit their education into their lives, not the other way around.WGU was founded by the governors of 19 U.S. states. WGU is also supported by over 20 major corporations and foundations who believe in WGU’s commitment to producing highly competent graduates.

Founded in 1997

Salt Lake City, Utah, USA

12K employees (373 in marketing)

wgu.edu