Responsibilities

• Leading paid social strategy with a strong focus on incrementality, cost efficiency, and business impact.
• Setting performance targets, building frameworks to assess campaign effectiveness, and driving optimisation based on data.
• Translating business objectives into platform-specific goals and performance metrics.
• Owning the planning for paid campaigns across all social media platforms in partnership with media teams.
• Analysing spend efficiency across channels and recommending media-mix shifts based on revenue contribution and/or brand metrics.
• Driving rigorous testing and creative experimentation in close collaboration with media partners and agencies.
• Partnering with data and analytics teams to implement robust measurement frameworks, including multi-touch attribution, MMM, lift studies, and incrementality testing.
• Defining and tracking KPIs and benchmarks for global and regional efforts.
• Delivering actionable insights and reporting to connect social media activity to core business KPIs, demonstrating impact across the organisation.
• Translating data into clear recommendations, showcasing a strong test-and-learn mentality.

Requirements

• Extensive experience building, driving, and optimising social media strategies at a global or regional level.
• Highly data-driven leader, with a proven track record of improving marketing ROI through structured testing, creative excellence, and continuous optimisation.
• Deep, hands-on understanding of social media ad products, including effective creator and influencer collaborations.
• Skilled at optimising and regularly assessing social media strategy and touchpoints to achieve business goals.

Preferred

• Experience working across regions or globally
• Familiarity with new ad formats and beta features across social platforms
• Additional language proficiency beyond English

Benefits

• Flexible work hours/hybrid work environment
• Discounts on our award-winning Electrolux products and services
• Family-friendly benefits
• Insurance policy plan
• Extensive learning opportunities and flexible career path