Responsibilities

• Develop and execute innovative paid social media strategies to drive brand awareness and engagement across Meta, Pinterest, and additional platforms.
• Manage and optimize paid social media campaigns, ensuring alignment with business objectives and maximizing ROI.
• Stay ahead of industry trends and platform updates, leveraging new opportunities to enhance campaign performance.
• Collaborate with creative teams to produce compelling social media content, iterating on designs and messaging to improve effectiveness.
• Lead the creative process, from brainstorming to execution, to ensure high-quality, on-brand social media assets.
• Conduct regular performance analysis and reporting, providing insights and recommendations for ongoing campaign improvement.
• Manage paid social channel pixel, tagging, and tracking responsibilities for accurate conversion and data tracking, managing communication with web team to track events and updates across our website and ad campaigns.
• Partner with cross-functional teams to integrate paid social strategies with broader marketing initiatives.

Requirements

• Proven experience with minimum of 2-4 years hands on keyboard managing paid social media campaigns directly, with a strong track record in Meta and Pinterest.
• In-depth knowledge of paid social media channels, including hands-on experience with campaign optimization.
• Expertise in creative performance optimization, with the ability to guide creative teams through testing and iteration processes.
• Strong analytical skills, with the ability to interpret data and translate findings into actionable strategies.
• Excellent communication and leadership skills, with experience managing creative teams and collaborating across departments.
• A proactive, results-oriented mindset with a passion for innovation and continuous improvement.

Benefits

• Comprehensive low-cost co-pay Health Insurance; medical, dental, prescription, and vision insurance benefits for every 30+ hour full-time employee. Insurance starts on day one!
• Life insurance
• Short-term and long-term disability insurance
• 401(k) Retirement plan that will match 100% of employees saved dollars up to the first 6% of your salary
• 11 paid holidays per year
• Paid vacation
• Paid sick leave
• Wellness Program, Employee Assistance Program, Parental Leave
• Employee Stock Purchase Plan
• Community Involvement & Sustainable Solutions