Responsibilities

• Own day-to-day management and optimization of paid social campaigns across platforms such as Meta, TikTok, Pinterest, and Snapchat
• Build and manage campaign structures across prospecting and retargeting audiences aligned with ecommerce and direct response goals
• Develop and execute creative testing frameworks to improve performance across formats, hooks, and messaging
• Analyze campaign performance and identify opportunities to improve ROAS, CPA, CVR, and revenue
• Manage audience segmentation strategies including lookalikes, broad targeting, and first-party retargeting audiences
• Monitor spend, pacing, and budget allocation across campaigns to ensure efficient growth
• Identify creative fatigue and proactively launch new testing initiatives to maintain performance
• Create performance reports and present insights and recommendations to internal teams and client stakeholders

Requirements

• 2-4+ years of hands-on paid social campaign management experience
• Experience managing ecommerce or DTC campaigns with revenue and ROAS targets
• Strong platform experience with Meta Ads Manager and familiarity with TikTok Ads, Pinterest Ads, or similar platforms
• Experience managing prospecting and retargeting strategies across the marketing funnel
• Strong analytical skills and comfort working with performance metrics and large datasets

Benefits

• Competitive salary with performance-based bonuses
• Health, dental, and vision insurance
• Paid time off and holidays
• Opportunities for professional development and career growth
• A creative and collaborative work environment where your ideas and contributions are valued
• Additional benefits include
• Life and Accident Insurance Plans
• Short and Long Term Disability Plans
• Employee Assistance Programs
• Paid Parental Leave