Paid reach, search and media Specialist at KreativElement | Omaha, NE | $50K/yr – $60K/yr

KreativElement

Paid reach, search and media Specialist

Omaha, NE (Hybrid)

$50K/yr – $60K/yrMid LevelFull time

Posted 4 months ago

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Job Summary

Drive paid search campaigns across Google, Bing, and social ads to hit marketing goals and optimize ROI.

Must-have: Proven PPC management across Google Ads, Facebook, Twitter, and Bing Ads.
Standout: Cross-channel planning with budget optimization and data-driven insights.

Job Description

Responsibilities

Plan, create, and manage paid search campaigns across platforms such as Google Ads, Bing Ads, and Twitter Ads to meet strategic marketing objectives.
Conduct comprehensive keyword research using SEO tools and analytics platforms to identify high-performing keywords that boost campaign effectiveness.
Optimize ad copy, landing pages, and bidding strategies to improve click-through rates (CTR), conversion rates, and overall campaign performance.
Monitor campaign performance using Google Analytics, Google Tag Manager, and web analytics tools to analyze data trends and refine strategies accordingly.
Manage media planning and media buying activities to allocate budgets efficiently across channels while ensuring maximum reach and engagement.
Collaborate with cross-functional teams including social media management, SEO specialists, and content creators to align messaging and maximize campaign synergy.
Track key performance indicators (KPIs), prepare detailed reports on campaign results, and recommend actionable improvements for ongoing success.

Requirements

Proven experience in PPC campaign management with a strong understanding of digital marketing channels such as Google Ads, Facebook Advertising, Twitter Ads, and Microsoft Advertising (Bing Ads)
Demonstrated expertise in SEM techniques including keyword research, bid management, conversion optimization, and A/B testing
Familiarity with SEO tools and web analytics platforms like Google Analytics for data-driven decision making
Hands-on experience with media planning software such as DoubleClick or similar ad management tools
Knowledge of affiliate marketing strategies and media buying principles to expand reach effectively
Ability to manage budgets efficiently while maintaining a focus on ROI-driven results
Strong analytical skills complemented by excellent communication abilities to interpret data insights into actionable marketing strategies

Benefits

Dental insurance
Health insurance
Life insurance
Retirement plan
Unlimited paid time off
Vision insurance

KreativElement

KreativElement is a group of people who are passionate about helping you define your brand and engage with your audience. We like for our clients to think of us as an extension of their own team. We make it our priority to go beyond marketing and embrace the client’s mission, vision, and values so they can be seen and felt in every project we do.We’re here for the businesses that need a dedicated marketing team that truly understands their culture and vision. We recognize the very common disconnect between clients and marketing firms, and we make it our priority to make those vital connections by embracing a full understanding of each client and their customer base.With experienced professionals in social media, design, branding, copywriting, paid ads, SEO, videography, photography, and overall marketing strategies, we are your complete marketing firm. We provide the experience and services of a larger marketing firm, with the quality and value of a small business.As you may know, KreativElement works with many small- and medium-sized companies, but we focus on three distinct niche areas; Nonprofits, Home Services, and Healthcare Organizations.

Founded in 2012

Omaha, Nebraska, USA

15 employees (12 in marketing)

www.kreativelement.com