Responsibilities

• The Paid Media Strategist is responsible for developing and executing advanced paid search and performance marketing strategies across a wide range of platforms, including Google Ads, Bing Ads, Meta Ads (Facebook, Instagram), TikTok Ads, YouTube Ads, Amazon Ads, and programmatic platforms.
• This role ensures campaigns are tailored to client objectives, regional market demands, and industry trends.
• The Paid Media Strategist leverages cutting-edge tools, AI-driven technologies, and platform-specific expertise to optimize performance and drive measurable results while collaborating closely with internal teams to support client retention and satisfaction.
• Reporting directly to the Sr. Paid Media Strategist, this role requires a strategic and consultative approach, working with clients across the globe.
• The strategist must be adaptable to accommodate different time zones.
• Design and implement advanced Paid Media strategies across platforms such as Google Ads, Bing Ads, Meta Ads (Facebook, Instagram), TikTok Ads, YouTube Ads, and Amazon Ads.
• Customize campaigns for regional platforms, including WeChat Ads, LINE, and KakaoTalk, ensuring alignment with local market requirements.
• Integrate programmatic advertising platforms like Stackadapt, DV360 and The Trade Desk to expand reach and enhance audience targeting.
• Utilize AI-driven tools for predictive analytics, automated bidding, and creative optimization
• Work closely with the entire Paid Media/PPC Team to align efforts with global strategies and broader campaign objectives as well as best practices.

Requirements

• In-depth knowledge of paid media platforms, including Google Ads, Bing Ads, Meta Ads (Facebook, Instagram), YouTube Ads, TikTok Ads, Amazon Ads, and programmatic platforms (e.g., DV360, The Trade Desk, stackadapt).
• Familiarity with regional platforms such as WeChat Ads, LINE, and KakaoTalk for APAC markets.
• Expertise in AI-driven tools for bid management, audience segmentation, and performance optimization.
• Advanced analytical skills for interpreting performance metrics and generating actionable insights.
• Proven expertise in A/B testing, audience segmentation, and campaign scaling
• Strong communication skills for presenting strategies and results to stakeholders.
• Ability to work collaboratively across departments, ensuring cohesive and integrated campaigns
• Bachelor’s degree in Marketing, Business, Data Science, or related field
• 6-8 years of experience managing Paid campaigns across multiple platforms, including search, social, display, and video advertising.
• Proven success in integrating Meta Ads, Amazon Ads, YouTube Ads, and regional platforms into comprehensive paid media strategies
• Certifications in Google Ads (Search, Display, Shopping) and Meta Ads (Facebook Blueprint) are required. Additional certifications in Bing Ads and programmatic platforms are highly desirable

Preferred

• Experience with DV360 and The Trade Desk
• Familiarity with video advertising on YouTube, TikTok, and other video-centric platforms.
• Understanding of APAC-specific platforms and their unique advertising ecosystems (e.g., WeChat Ads, LINE, KakaoTalk).
• Knowledge of dynamic search ad strategies and their application in multi-channel campaigns

Benefits

• medical, dental, and vision insurance
• 401k matching
• membership to child-care providers
• other TransPerks
• You even get your birthday off because let's face it, we're stoked that you were born.