Responsibilities

• Develop, execute, manage, and optimize paid media campaigns across Google Ads, Local Service Ads (LSA), Microsoft, Meta, and other relevant platforms
• Monitor campaign pacing and budget allocation to ensure efficient spend and alignment with monthly and quarterly performance goals
• Analyze campaign performance data and proactively implement strategic optimizations to improve lead quality, conversion rates, return on ad spend (ROAS), and overall account performance
• Track, measure, and report on key performance indicators (KPIs), providing actionable insights and recommendations to drive continuous improvement
• Conduct competitive and market research to identify opportunities, emerging trends, and strategic advantages for clients
• Manage a portfolio of multiple client accounts, ensuring consistent performance, timely execution, and a high level of service
• Communicate campaign results, strategic recommendations, and performance insights clearly to clients and internal teams
• Collaborate with Client Success, SEO, and other internal teams and stakeholders to support integrated marketing strategies and client objectives
• Mentor and support junior team members through training, guidance, and knowledge sharing
• Stay current on industry trends, platform updates, and paid media best practices

Requirements

• 2+ years proven experience developing, executing, and optimizing multi-channel paid media campaigns (search, LSA, display, OTT, etc.)
• Deep understanding of lead generation funnels and conversion optimization
• Experience managing and scaling ad budgets efficiently, including forecasting, pacing, performance reporting
• Proficiency with advanced tracking and attribution models (Google Tag Manager, Google Analytics 4, etc.)
• Ability to translate complex campaign metrics into clear, actionable recommendations for clients and internal teams
• Demonstrated ability to stay current with paid media trends, platform updates, automation tools, and emerging ad formats
• Strong analytical skills with the ability to interpret data and derive actionable insights
• Excellent written and verbal communication skills
• Detail-oriented with strong organizational abilities
• Ability to multitask and manage multiple projects simultaneously

Benefits

• Remote-first culture with flexible work options
• Performance based bonuses to reward excellence
• Medical, Dental, Vision, and Life Insurance
• 401(k) matching to help you plan for your future
• 6 weeks of paid parental leave for new parents
• $2,000 annual tuition reimbursement for continued education
• Wellness stipend to support your health and fitness
• Monthly data stipend to support your remote work environment
• Paid vacation and sick time off for work-life balance
• 11 paid holidays to enjoy throughout the year