Paid Media Strategist

San Diego, CA (Remote)

$85K/yr – $95K/yrSenior Level4+ years expFull time

Posted 3 weeks ago

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Job Summary

Own paid media leadership for client programs, turning goals into strategy, budgets, and tests across Google, Meta, LinkedIn, and CTV with a PST-friendly cadence.

  • Own media planning and budget pacing across assigned accounts, with clear performance reporting.
  • Collaborate with analytics to uncover insights and run data-driven tests that move metrics.

Job Description

Responsibilities

  • Partner with your Manager to understand each client’s objectives and how paid media supports their broader strategy
  • Participate in planning, research, and analysis to inform media decisions
  • Lead media planning and strategy for assigned accounts, with guidance as needed
  • Execute and manage paid media campaigns across multiple platforms
  • Ensure campaigns are built accurately, follow platform best practices, and are continually optimized for performance
  • Collaborate with analytics teams to ensure proper tracking and performance monitoring
  • Serve as the primary day-to-day contact for clients regarding their paid media efforts
  • Maintain precise budget oversight, delivery pacing, and reporting
  • Bring proactive thinking, new ideas, and meaningful test plans to improve outcomes

Requirements

  • Bachelor's degree or equivalent experience
  • 4-7 years of experience in a Paid Media role
  • A passion for media strategy and planning, with a track record of translating client goals into media recommendations
  • Deep understanding of client strategy and how that translates to media planning and channel strategy
  • Expert knowledge of paid search and digital, as well as traditional paid media tools, techniques, vendors, and platforms
  • Hands-on tactical experience in major ad platforms, including Google Ads, Meta, LinkedIn, CTV, etc
  • Experience successfully managing significant annual media budgets ($3 million+)
  • Advanced and integrated analysis skills to uncover key insights and actionable opportunities, or testing ideas
  • Excellent verbal and written communication skills, including the ability to clearly and effectively craft a compelling narrative and present analysis findings to internal and external stakeholders
  • Client presentation skills with the ability to communicate performance data and campaign insights clearly and confidently

Benefits

  • Red Door's Commitment to Coming Together at Work
  • Red Door Interactive is an Equal Opportunity Employer Celebrating the Diversity of our Employees, our Clients, and the Work We Do.
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Red Door Interactive

Red Door Interactive is an integrated marketing agency headquartered in San Diego, CA. Backed by 20+ years of experience, we combine time-tested strategy with creative agility to tackle complex marketing challenges, together. From brand strategy executed through paid media to SEO and analytics blended with creativity, we deliver long-term success with tailored, holistic solutions. Our notable client experience includes Titleist, Gatorade, Bosch, Sapporo, Stone Brewing, Children's Hospital of Orange County (CHOC), WD-40, Shea Homes, Intuit, Thermo Fisher Scientific, Northern Arizona University, and many more.

Founded in 2002
San Diego, California, USA
88 employees (35 in marketing)

Traffic Signals

Monthly Visitors
584.9M
Traffic Source Mix
Search
17.6%
Direct
57.3%
Referral
14.1%
Social
10.3%
Paid
0.7%

Headcount Trend

Current headcount: ~88

Marketing Team

Marketing Team Size
27 (31% of company)
Median Career Experience
10 years
Median Tenure
5.5 years
Marketing Roles Posted (Last 30 Days)
2