Paid Media Strategist, iLawyer Marketing at EverService Holdings, LLC | USA | $60K/yr – $70K/yr

EverService Holdings, LLC

Paid Media Strategist, iLawyer Marketing

USA (Remote)

$60K/yr – $70K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Drive and optimize paid media campaigns for law firms across Google, Bing, and Meta, while translating metrics into client-ready recommendations.

Own end-to-end paid media campaigns for legal clients across Google, Bing, Meta.
Must-have: 2+ years in multi-channel paid media with a focus on lead generation.
Standout: Ability to translate complex metrics into clear client recommendations.

Job Description

Responsibilities

Create, manage, and optimize paid media campaigns for clients in the legal industry on Google, Bing, Meta, and other ad networks
Monitor the pacing of paid media campaigns to ensure no under or over delivery
Report performance metrics to stakeholders, including strategy recommendations to improve performance
Conduct competitive client research to position iLawyer Marketing clients ahead of their competitors
Provide support to internal stakeholders as it relates to relevant paid media requests
Conduct keyword research and ad copy development to support campaign objectives
Collaborate with team members to brainstorm and implement innovative campaign strategies
Stay up-to-date with industry trends and best practices in paid media
Support the Paid Media Director in day-to-day campaign management tasks
Assist with ad hoc projects and additional job duties as assigned by management

Requirements

Bachelor's degree in Marketing, Advertising, Communications, or a related field preferred
2+ years proven experience developing, executing, and optimizing multi-channel paid media campaigns (search, display, social, video, etc.) tailored to legal industry
Deep understanding of lead generation funnels and conversion optimization within the legal digital marketing space
Experience managing and scaling ad budgets efficiently, including forecasting, pacing, performance reporting
Proficiency with advanced tracking and attribution models (Google Tag Manager, Google Analytics 4, etc.)
Familiarity with paid media platforms such as Google Ads, Bing Ads, and social media advertising
Ability to translate complex campaign metrics into clear, actionable recommendations for clients and internal teams
Demonstrated ability to stay current with paid media trends, platform updates, automation tools, and emerging ad formats
Strong analytical skills with the ability to interpret data and derive actionable insights
Excellent written and verbal communication skills
Detail-oriented with strong organizational abilities
Ability to multitask and manage multiple projects simultaneously
Team player with a positive attitude and willingness to learn and grow

Benefits

Remote-First Environment
Medical, Dental, & Vision Insurance
Company 401(k) Matching
Monthly Phone & Data Stipend
Paid Vacation & Sick Time Off

EverService Holdings, LLC

3.2 Glassdoor

EverService Holdings, LLC is a global provider of tech-enabled business solutions for companies of all sizes, helping them to grow and scale with digital marketing, website design & development, scheduling & booking services, 24/7 answering services, inbound & outbound sales, live virtual receptionists, client & patient intake, and IT services. The company goes to market with vertically-integrated, industry-leading brands including Alert Communications, Blue Corona, Nexa Receptionists, Mid-State Communications, Client Chat Live, Mainline Telecommunications, and Nexa Healthcare. For more information, visit EverService at https://everservice.com/.

Founded in 2018

Los Angeles, California, USA

60 employees (3 in marketing)

everservice.com

29% recommend to a friend