Responsibilities

• Lead paid influencer creative strategy across campaigns, including identifying the strongest content angles, hooks, formats, and testing opportunities based on client goals, platform best practices, and performance data.
• Develop paid ad strategies that connect creative, audience targeting, budget allocation, campaign structure, and optimization plans into one clear recommendation for clients.
• Partner with Sales, Strategy, and Client Services to support new business opportunities, helping shape paid media recommendations that strengthen proposals and help win deals.
• Build client-facing materials and proposals that make paid media strategy clear, including budget allocations, targeting strategies, and flight schedules.
• Educate clients on paid media strategy and campaign structure to ensure alignment.
• Set up and manage campaigns end-to-end, including structure, targeting, creative deployment, and optimization.
• Analyze and report on performance data, translating metrics like CPM, CPC, CTR, ROAS, and attribution into clear, actionable insights for clients.
• Collaborate with campaign and account teams to align paid strategy with organic influencer content calendars.
• Recommend creative formats (e.g., Reels, Stories, Partnership Ads, Whitelisting, Spark Ads) based on platform best practices and campaign goals.

Requirements

• Strong strategic background in paid social and creator/influencer content, with the ability to develop creative and ad strategies that drive measurable performance.
• Proven ability to evaluate influencer content through a paid media lens, identifying what will perform, what needs to be optimized, and how to turn creator assets into effective paid ads.
• Agency background in paid media (influencer or creator marketing agency experience is a strong plus)
• Hands-on experience with Meta Ads Manager and TikTok Ads Manager (specifically whitelisting, allowlisting, and conversion-focused campaigns)
• Strong analytical skills with the ability to translate performance data into clear, actionable insights for clients
• Self-directed and proactive, with the ability to context-switch across multiple accounts and manage budgets effectively
• Comfortable owning client relationships, leading strategy conversations, and presenting recommendations directly to stakeholders
• Familiarity with social commerce is a bonus

Preferred

• Agency background in paid media (influencer or creator marketing agency experience is a strong plus)
• Familiarity with social commerce is a bonus