Responsibilities

• Plan, develop, and execute advanced paid media strategies across Google Ads, Microsoft Ads, and some social platforms, tailored to client needs and goals, ensuring top-tier results within allocated budgets and timeframes.
• Lead quarterly or monthly planning sessions, presenting strategic roadmaps that align with client business objectives and KPIs, while proactively identifying new opportunities to enhance performance.
• Measure and report on campaign performance, including lead trends/revenue, budget allocation, quality of search terms, and other relevant metrics. Create insightful, action-oriented monthly reports, clearly communicating performance and strategic recommendations to clients.
• Collaborate with the immediate team and cross-departmentally on marketing strategies aligned with client business goals.
• Demonstrate knowledge and understanding of clients' business priorities, translating them into strategies to deliver qualified leads and/or sales for essential clients.
• Conduct in-depth competitor and audience analysis to inform campaign strategies, identify market opportunities, and industry trends.
• Perform keyword research and analyze creative assets, providing data-driven recommendations for optimization.
• Meet expectations for timelines, communication, results, and meaningful deliverables to contribute to company and team retention goals.
• Lead client calls with accessible presentations of complex data, facilitating productive strategy discussions and maintaining regular communication to proactively address concerns.
• Grow business acumen by exploring client industries, staying on top of trends, and using insights to drive smarter strategies.

Requirements

• Minimum 2 years of paid search experience in Google Ads, Bing Ads
• Experience at a digital marketing agency with client-facing experience
• Experience in Google Shopping and Paid Social (LinkedIn and Meta ads)
• Experience in Google Analytics and Looker Studio
• Critical thinking, problem-solving, and troubleshooting skills
• Strong communication skills with the ability to communicate to Customers & Teammates in an approachable, credible manner both verbally and in writing as the role is client-facing
• Organizational skills with the ability to manage and prioritize multiple projects, with a sense of urgency to get things done
• Customer service experience where you managed client relationships or had an influence on customer experience
• Demonstrate expertise & understanding in using spreadsheet functions and formulas to analyze, identify trends, and summarize data
• Consultative, analytical background through agency or client freelance contracts

Benefits

• High-character, fun, and cohesive work culture
• Competitive base salary
• PTO that is genuinely encouraged
• Affordable, low-deductible health insurance plans
• Supplemental benefits, including employer-paid life insurance, short & long term disability insurance
• 401k with company match
• Remote work flexibility
• Supportive, transparent, and accessible leadership that welcomes ideas, insights & feedback
• Professional/individual development stipend