Responsibilities

• Strategy & Leadership: Develop and execute the overall digital performance marketing strategy across paid search (SEM), paid social, display, programmatic, affiliate, and emerging channels to drive patient acquisition, engagement, and conversion across a diverse range of channels.
• Campaign Management: Oversee end-to-end campaign planning, budgeting, implementation, and optimization to meet performance KPIs such as CAC, ROAS, and conversion rates. Strategically balance organic growth with targeted paid campaigns (across platforms like Google, Meta, LinkedIn, Display, and CTV) to drive high-quality patient leads and maximize ROI.
• Budget Management: Establish and manage comprehensive digital marketing budgets, ensuring efficient allocation of resources to meet both organizational and center-specific targets
• Website Oversite: Guide website content, design, and user experience initiatives to create seamless digital journeys that boost engagement and conversions.
• SEO: Lead efforts to implement SEO best practices, elevating search engine rankings and driving sustainable organic traffic growth.
• Email Marketing: Oversee data-driven email marketing for healthcare providers and lead-nurturing campaigns designed to increase referrals and establish long-term partnerships.
• Data & Analytics: Utilize analytics tools (e.g., Google Analytics, Google Tag Manager, Salesforce, PowerBI) to monitor performance, derive actionable insights, and continuously refine digital strategies.
• Technology & Innovation: Stay ahead of digital trends and emerging technologies, spearheading the adoption of innovative approaches and cutting-edge tools, including AI and Marketing automation, to maintain competitive advantage.

Requirements

• 6+ years of experience in digital marketing, preferably with multi-unit and/or healthcare experience.
• Bachelor's degree in Marketing, Business, or related field (or equivalent experience).
• Proven expertise in leading and scaling digital marketing efforts across multiple channels, including Google Ads, Meta (Facebook/Instagram), YouTube, LinkedIn, Programmatic, and more.
• Strong command of SEO, PPC advertising, social media marketing, and analytics.
• Advanced experience in digital marketing tools, including Google Analytics, A/B testing tools, CRM systems, and campaign management platforms.
• Extensive experience with Excel required for reporting purposes.
• Ability to interpret data, make data-driven decisions, and pivot strategy to improve performance and optimize ROI.
• Demonstrated experience with conversion rate optimization and digital marketing funnel management.
• Advanced knowledge of emerging digital marketing trends and technologies.

Preferred

• Agency background a plus