Paid Media Specialist

Encinitas, CA (Hybrid)

$71K/yr – $75K/yrMid Level3+ years expFull time

Posted 1 month ago

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Job Summary

Own end-to-end paid media operations for multi-channel campaigns, turning data into actionable optimizations and client-ready insights across search, social, video, and programmatic, with a strong QA and reporting bias.

  • Build and analyze client performance reports across Programmatic, OTT/CTV, Meta, Google, YouTube, and direct publisher campaigns to drive optimization.
  • Track pacing, budgets, and provide recommendations; conduct thorough QA on assets, targeting, tracking, and settings prior to launches.
  • Assist with campaign setup, trafficking, launch management, stay current on trends, surface opportunities, and support strategy with data-driven insights.

Job Description

Responsibilities

  • Build, maintain, and analyze weekly, monthly, and quarterly client performance reports across multiple paid media channels, including Programmatic, OTT/CTV, Meta Paid Social, Google Paid Search, Google PMAX, Google Demand Gen, YouTube, and Publisher-Direct campaigns
  • Monitor cross-channel campaign pacing, budget delivery, and overall performance to ensure campaigns meet KPIs and client goals
  • Assist with campaign setup, trafficking, QA, and launch management across Meta, Google Ads, DSP platforms, and publisher partners
  • Track, document, and communicate optimization recommendations and performance insights
  • Conduct thorough QA checks on creative assets, targeting parameters, tracking, and campaign settings prior to launch
  • Stay current on emerging paid media trends, platform updates, consumer behavior shifts, and creative best practices to proactively identify new opportunities for clients
  • Support paid media strategy development by identifying optimization opportunities, surfacing insights, and contributing recommendations that drive client performance and business goals.
  • Location: Encinitas, CA office with hybrid work arrangement

Requirements

  • Bachelor’s degree in Marketing, Advertising, Communications, Business, or a related field
  • 1–3 years of experience working within paid media platforms such as Google Ads, Meta Ads, or a DSP (Basis experience a plus)
  • Strong analytical mindset with high attention to detail and comfort working with performance metrics and large datasets
  • Proficiency in Excel/Google Sheets (pivot tables, basic formulas, graphs/charts)
  • Excellent organizational, project management, and time management skills
  • Ability to manage multiple campaigns and priorities in a fast-paced environment
  • Interest in learning advanced programmatic media buying, pacing and optimization skills
  • Strong interpersonal and communication skills with the ability to build and maintain positive relationships with clients and publisher partners
  • Familiarity with reporting dashboards (TapClicks preferred) & project management tools (Asana preferred)
  • Knowledge of or interest in the golf and action sports industries is a plus
  • Ability and willingness to work onsite in the Encinitas oficina at least three (3) days per week

Preferred

    Benefits

    • Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
    • Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
    • Parental Leave: We provide paid parental leave to support your family during important life events.
    • Retirement Plan: 401k plan including contribution matching.
    • Healthcare: Medical, dental, vision, FSA/HSA, life and disability coverage options.
    • Ancillary: Critical illness, identity protection, pet insurance, 529 plans and more
    • Commuter Benefits: Access support for travel and commuting needs, where available

    Marketing Team

    Marketing Team Size
    45 (8% of company)
    Median Career Experience
    10 years
    Median Tenure
    3.6 years
    Marketing Roles Posted (Last 30 Days)
    5