Responsibilities

• Meeting with clients to determine their goals and budget
• Advising clients and other stakeholders on costs, expectations, outcomes, and processes
• Brainstorming ideas for marketing campaigns and paid advertising
• Working alongside a team of digital marketers, such as SEO specialists, content marketers, and web developers
• Creating and managing search engine marketing campaigns
• Monitoring and analyzing web analytics and campaign performance
• Defining campaign budgets, aligning campaign goals, and ensuring adherence to search optimization principles
• Identifying and presenting new avenues of paid advertising to clients
• Utilizing demand-side RTP platforms to promote adverts and campaigns
• Ensuring a positive ROI on client spending and PPC ad campaigning

Requirements

• A Bachelor's degree in marketing, information technology, or digital marketing
• At least two years experience as a paid search marketer or in the paid search space
• A thorough working knowledge of demand-side platforms
• A detailed understanding of practically applying PPC marketing principles
• Data and web metrics analytical skills
• Collaborative mindset and a team player

Preferred

• Certification as a PPC specialist or paid search specialist
• Passionate about marketing and search marketing
• Driven to achieve results and make an impact

Benefits

• Weekly pay for all associates working onsite at an apartment community
• Comprehensive healthcare coverage available for all full-time, regular associates
• Employer-paid employee assistance, mental health, and wellness programs
• Ancillary benefits including critical illness, hospital indemnity, and accident insurance
• 401(k) with robust company match
• Opportunities for professional development, career growth, and role-based learning plans
• Diversity, Equity, Inclusion and Belonging (DEIB) and multiple Employee Resource Groups (ERG)
• Paid time off plus floating holidays and volunteer days
• Discounted Perks (Costco membership, movie tickets, health & wellness, entertainment & travel discounts)