Paid Media Specialist

USA (Remote)

$55K/yr – $80K/yrMid Level2+ years expFull time

Posted 4 months ago

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Job Summary

Drive cross-channel paid media strategy and execution for contractor clients, owning budgets and delivering clear client insights.

  • Must-have: 2+ years in paid media with budget management and measurable results.
  • Standout: Direct ownership of Google Ads and Meta Ads campaigns with cross-channel coordination.
  • Standout: Ownership of account growth and room to advance into senior/strategy roles.

Job Description

Responsibilities

  • Holistic Strategy: Develop and execute cross-channel media plans where Search and Social work together to drive both brand awareness and direct lead generation for our contractor clients.
  • Full-Funnel Management: Direct management of client ad budgets across Google Ads (Search, Display, LSA) and Meta Ads (Facebook & Instagram).
  • Proactive Innovation: Continuously test new audiences, creatives, and bidding strategies. Stay ahead of platform changes, privacy shifts, and AI-driven automation.
  • Creative Strategy & Feedback: Bridge the gap between performance data and our video/creative team — turning what the numbers say into better ads.
  • Client Communication: Translate campaign data into clear, business-level insights for clients and internal stakeholders, with a focus on leads, cost-per-lead, and ROI.

Requirements

  • Experience: 2+ years in paid media advertising with a track record of managing budgets and delivering measurable results.
  • Platform Expertise: Proficiency in Google Ads (Search, Display, LSA), Meta Ads Manager, and ideally Google Ads Editor.
  • Technical Proficiency: Familiarity with CRM integrations (e.g., GoHighLevel, HubSpot) for closed-loop lead reporting and tracking.
  • Communication: Clear, proactive communicator who can manage client expectations and flag issues before they become problems.

Preferred

  • Niche Awareness: Bonus points if you've run ads for home service businesses — contractors, remodelers, trades, etc.

Benefits

  • Competitive base salary with performance bonuses tied to client results
  • Flexible, remote-first work environment
  • Real ownership over your accounts — no bureaucracy, just results
  • A front-row seat to a growing agency with a clear niche and strong processes
  • Opportunity to grow into a senior or strategy role as the team scales