PAID MEDIA SPECIALIST (REMOTE/USA) - GDM (GRAY MEDIA GROUP)

Douglas County, NE (Remote)

$70K/yr – $95K/yrMid Level3+ years expFull time

Posted 21 hrs ago

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Job Summary

Own and optimize paid search campaigns across Google, Microsoft, and native platforms, turning data into actionable improvements and clear internal recommendations.

  • Drive bidding, targeting, and ad relevance through data analysis and testing.
  • Coordinate with internal teams to ensure accurate tracking, pacing, and reporting.

Job Description

Responsibilities

  • Build, manage, and optimize paid search campaigns across Google Ads, Microsoft Ads, and other native platforms.
  • Work confidently within native ad interfaces and managed-service and SaaS platforms used for campaign automation, reporting, or optimization.
  • Conduct keyword research, competitive analysis, and audience targeting to support campaign strategy.
  • Manage multiple campaigns simultaneously in a high-volume environment while maintaining accuracy and performance standards.
  • Analyze data to optimize bidding, targeting, and ad relevance.
  • Run A/B tests and continuously improve quality scores and conversion performance.
  • Communicate clearly and proactively with internal teams to ensure alignment, accuracy, and timely execution.
  • Translate performance insights into actionable recommendations for account managers and strategists.
  • Maintain excellent written and verbal communication to support a client-first, service-focused environment.
  • Monitor campaign pacing, delivery, and KPIs daily.

Requirements

  • 3+ years of hands-on experience managing paid search campaigns.
  • Proficiency with Google Ads, Microsoft Ads, YouTube, Facebook, Instagram, Google Analytics, and keyword tools.
  • Strong understanding of bidding strategies, tracking, attribution, and optimization tactics.
  • Excellent analytical skills with the ability to interpret data and present insights clearly.
  • Strong written and verbal communication skills.
  • Ability to manage multiple projects, prioritize tasks, and meet deadlines

Benefits

  • Comprehensive Medical(Rx), Dental, and Vision Coverage
  • Health Savings Account with Company contributions
  • Flexible Spending Account
  • Employer-paid life and disability benefits
  • Paid parental leave benefits
  • Adoption and Surrogacy Benefits
  • 401(k) Plan, including matching and profit-sharing contributions
  • Employee Assistance Program
  • Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
  • Paid Time Off, including Relocation PTO
Telemundo Atlanta | WKTB logo

Telemundo Atlanta | WKTB

Telemundo Atlanta is a premier Spanish-language television station providing award-winning local news and programming. Telemundo Atlanta is available to the Atlanta DMA on a million watts full power over-the-air signal on channel 47.1. Additionally, Telemundo Atlanta is available on Comcast/Xfinity, AT&T UVerse, Dish Network, Charter and Google Fiber in both SD and HD.Telemundo Atlanta has received 28 Emmy® Awards since 2012, including the top honor of Station Excellence in 2013, 2014, 2016 and 2017 and News Excellence in 2017. Telemundo Atlanta is the first and only Spanish-language television station to receive the coveted Overall Station Excellence recognition in Georgia. Telemundo Atlanta produces essential daily local news, which can also be accessed over our website www.telemundoatlanta.com and mobile application. Telemundo Atlanta has more digital engagement than any other Spanish language TV station in Georgia with nearly 700% more Facebook followers than our closest competition.

Founded in 2009
Duluth, Georgia, USA
62 employees (40 in marketing)

Traffic Signals

Monthly Visitors
40.4K
Traffic Source Mix
Search
49.4%
Direct
31.1%
Referral
6.7%
Social
11.6%
Paid
1.1%

Headcount Trend

Current headcount: ~62

Marketing Team

Marketing Team Size
33 (53% of company)
Median Tenure
2.5 years
Marketing Roles Posted (Last 30 Days)
1