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Local Comets

Paid Media Specialist (remote)

USA (Remote)

$84K/yr - $109K/yr (Est.)Mid Level1+ years expContract

Posted 4 weeks ago

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Job Summary

Own paid search by leading Google Ads campaigns end to end, from setup to optimization, with strong emphasis on keyword research and budget stewardship.

  • Paid Media Execution: Develop, launch, and optimize Google Ads campaigns with cross-channel integration in mind.
  • Analytics & Optimization: Use GA and GTM to monitor performance and uplift CTR and conversions.
  • Collaboration & Strategy: Align search tactics with marketing goals and stay ahead of SEM/digital trends.

Job Description

Responsibilities\n
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  • Develop, execute, and optimize paid media campaigns across Google Ads channels
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  • Conduct comprehensive keyword research to identify high-impact opportunities for paid search campaigns.
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  • Manage marketing campaign budgets effectively, ensuring optimal allocation of resources for maximum performance.
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  • Utilize tools like Google Analytics, Google Tag Manager, and SEO tools to monitor campaign performance and generate detailed web analytics reports.
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  • Implement conversion optimization strategies to improve click-through rates (CTR), conversion rates, and overall media performance analytics.
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  • Collaborate with cross-functional teams to align media strategies with broader marketing objectives and brand messaging.
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  • Stay current with industry trends in performance marketing, SEM (Search Engine Marketing), affiliate marketing, and digital marketing innovations to continuously refine tactics.
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\nRequirements\n
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  • Only 12 months of Google Ads experience is required for this position.
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  • Proven experience managing PPC (Pay-Per-Click) campaigns using Google AdWords
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  • Strong knowledge of media planning, media buying, and budgeting within a search marketing context.
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  • Proficiency in web analytics reporting tools like Google Analytics and familiarity with SEO tools for keyword research and site optimization.
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Local Comets logo

Local Comets

We provide you with everything your company needs to succeed online. Your website is an asset that needs to be effective and high converting. Your organic and paid traffic efforts need to be optimized and in sync. Let’s join forces to guide all potential customers in your specific area that need your services into your lead funnel.

Lehi, Utah, USA
11 employees (6 in marketing)
www.localcomets.com

Headcount Trend

Current headcount: ~11

Marketing Team

Marketing Team Size
3 (27% of company)
Marketing Roles Posted (Last 30 Days)
1