Responsibilities

• Plan, launch, and optimize performance-driven paid campaigns, mainly across search and paid social.
• Be hands-on day to day, managing real budgets, testing ideas, and making decisions in-platform.
• Help new people discover our content and take meaningful first steps forward.
• Develop and execute paid media strategies that align with business goals, partnering closely with stakeholders to build alignment and move initiatives forward.
• Analyze performance data and market trends to inform near-term optimizations and longer-term strategic direction, regularly testing new channels, tactics, and approaches.
• Lead end-to-end campaign execution by collaborating with creative, media, and analytics teams to ensure timely, effective delivery.
• Analyze and report on campaign impact, using analytics to understand cross-channel influence and downstream effects on engagement and revenue.
• Identify opportunities to optimize performance and integration across channels, providing strategic recommendations on lead-generation content and assets.

Requirements

• 3-4 years of experience
• 3+ years of digital marketing experience, working within hands-on campaign management in paid media
• Experience with PPC/SEM, performance marketing, conversion tracking, and managing budgets across Google Ads, Meta, and other paid platforms (YouTube, LinkedIn, TikTok)
• You have 3+ years of digital marketing experience, working within hands-on campaign management in paid media
• Authorized to work in the U.S.
• On-site, Franklin, TN (relocation assistance available, flexible schedules may be available)

Preferred

• Strong excel analytics experience and are comfortable telling data-driven stories to drive the business.
• Experience with PPC/SEM, performance marketing, conversion tracking, A/B testing, and managing budgets across Google Ads, Meta, and other paid platforms (YouTube, LinkedIn, TikTok) is a plus.