Responsibilities

• Work with marketing directors to identify the unique selling points of Quinnipiac University’s program offerings as compared to competing universities.
• Apply that knowledge to develop effective ad messaging that drives both clicks and requests for more information about Quinnipiac’s offerings.
• Monitor campaign budgets and performance on an ongoing basis across our main digital channels (Google, Facebook, and LinkedIn) to ensure campaigns are meeting specific targets.
• Create and/or update emails within our CRM and segment audiences to deliver the appropriate message at the right time to maximize engagement.
• Work with student employees to ensure that tasks are meeting necessary deadlines and a high level of quality.
• Other duties, as assigned by the manager.