Responsibilities

• The Paid Media Specialist is tasked with managing all Search, Social and Native advertising campaigns to deliver on obligations to our clients. The successful candidate will have an operational mindset and work closely with internal stakeholders to traffic, distribute, and optimize campaigns across social platforms, SEM and Native advertising platforms, while optimizing buying tactics to maximize performance and maintain cost efficiencies.
• 30% Day-to-day campaign trafficking and management of People Inc’s ad products that require non-O&O distribution
• 20% Analyze campaigns to ensure even pacing, full delivery, and optimal performance
• 15% Manage campaign volume & performance by channel while ensuring goals are on pace to meet client obligations
• 10% Find efficiencies in reports, products, and activation processes to improve turnaround times while mitigating errors
• 5% Respond to internal and client inquiries about product capabilities, specs, and limitations as well as campaign performance
• 5% Manage media budgets in order to maintain margin thresholds
• 5% Monitor accruals and communicating any revenue risk to appropriate teams
• 5% Work with advertising partners on product updates and implement updates to paid campaigns when appropriate
• 5% Assist on reporting, forecasting, and dashboard builds to improve visibility for senior leadership

Requirements

• Education: B.A. in marketing, business, communications or related fields preferred.
• Experience - Minimum of 3-years experience with digital ad serving systems with a focus in paid media distribution.
• High attention to detail required.
• Intermediate level of Excel required, including the ability to make and use pivot tables.
• Basic proficiency in other Microsoft Office applications required.
• Proven quantitative analytical abilities
• Must enjoy & effectively build relationships with internal & external contacts.
• Ability to collaborate and work cross-functionally.
• Positive attitude and ability to work under tight time restrictions.
• Good verbal and written communication skills.
• Motivated self-starter with a collaborative and entrepreneurial spirit
• Thrive in a fast-paced environment, with multiple demands and shifting priorities

Benefits

• medical, dental, vision, prescription drug coverage
• unlimited paid time off (PTO)
• adoption or surrogate assistance
• donation matching
• tuition reimbursement
• basic life insurance
• basic accidental death & dismemberment
• supplemental life insurance
• supplemental accident insurance
• commuter benefits