Responsibilities

• Monitor Paid Search and Paid Social campaigns daily, reviewing pacing, delivery, and performance trends, and partnering with the media agency on optimizations, QA, and troubleshooting.
• Support coordination and execution of brand and upper‑funnel campaigns across Addressable, Programmatic, CTV/OTT, and OOH, partnering closely with direct vendors and our media agency.
• QA all campaign launches, confirming accurate setup across platforms and vendor partners, including tracking, UTMs, landing pages, targeting, budget allocation, and creative spec adherence.
• Manage and maintain paid media timelines, ensuring assets, briefs, tracking elements, IOs, tags, and vendor requests are delivered on schedule.
• Partner closely with our media agency on briefs, targeting plans, trafficking details, pacing reviews, optimization recommendations, and reporting deliverables.
• Own campaign project management, including tracker management, workflow organization, stakeholder alignment, and ensuring launch readiness across all channels.
• Work with Creative Marketing to track creative requirements, manage production timelines, and ensure assets meet platform and vendor specifications.
• Own creative trafficking, including QA, naming conventions, UTM validation, tracking verification, and submitting assets across platforms and vendor portals.
• Monitor budget pacing, reconcile media billing, and proactively flag discrepancies, overspend/underspend risks, and optimization opportunities.
• Build and maintain weekly and monthly reporting across performance and brand KPIs (CPA, CTR, CVR, ROAS, reach, frequency, VCR), using tools such as Excel, GA4, Looker Studio, or vendor dashboards.
• Conduct ad hoc analysis to uncover trends, identify optimization opportunities, and support marketing and business decisions.
• Assist with influencer paid amplification, including boosted posts, trafficking, pacing, and reporting.

Requirements

• 4+ years of paid media experience in an agency or in‑house environment, with hands‑on execution in Paid Social platforms.
• Experience supporting or coordinating campaigns in Programmatic, CTV/OTT, or OOH (direct experience or vendor/agency collaboration).
• Solid understanding of agency workflows, vendor communication, and cross‑channel campaign operations.
• Strong proficiency with analytics and reporting tools, such as Google Analytics 4 (GA4), Looker Studio, Tableau, and platform/vendor dashboards.
• Strong Excel proficiency: pivot tables, VLOOKUP/XLOOKUP, pacing trackers, report building, and data analysis.
• Familiarity with project management and workflow tools such as Asana, Smartsheet, or Jira.
• Experience collaborating with creative teams using tools like Figma, digital asset management platforms, or similar workflow systems.
• Analytical mindset with the ability to turn data into clear, actionable insights.
• Proven ability to manage multiple campaigns, deadlines, and stakeholders in a fast‑paced environment.
• Experience partnering with creative teams and external vendors to manage asset delivery and creative requirements.
• Familiarity with UTM taxonomy, trafficking best practices, QA processes, and naming conventions.
• Strong communication skills with the ability to present results, updates, and recommendations clearly.
• Bachelor’s degree in Marketing, Business, Communications, or a related field.

Benefits

• Additional Compensation and Benefits : Lucid offers a wide range of competitive benefits, including medical, dental, vision, life insurance, disability insurance, vacation, and 401k. The successful candidate may also be eligible to participate in Lucid’s equity program and/or a discretionary annual incentive program, subject to the rules governing such programs. (Cash or equity incentive awards, if any, will depend on various factors, including, without limitation, individual and company performance.)