Responsibilities

• Build out and structure Google Ads accounts (Search, Shopping/Performance Max, and potentially YouTube) from the ground up
• Build out and structure Meta Ads accounts (Facebook/Instagram) including creative testing frameworks and audience strategy
• Set and manage budgets, bids, and targeting to hit target ROAS/CAC, scaling spend as performance proves out
• Ensure tracking is set up correctly — conversion tracking, pixel/CAPI implementation, UTM structure — and troubleshoot when numbers look off
• Coordinate with our product catalog (Google Merchant Center feed, product data) to keep Shopping campaigns clean and performant
• Run creative and audience tests, and report back on what's working with clear recommendations for next spend
• Report regularly to leadership on account performance, spend efficiency, and scaling opportunities — with a clear point of view on what to do next
• Stay ahead of platform changes (Meta and Google both shift algorithms and ad formats often) and adjust strategy accordingly

Requirements

• 2+ years hands-on managing Google Ads and Meta Ads for an ecommerce or DTC brand — you should be able to speak to specific accounts you've built or scaled, with real numbers
• Experience managing real ad spend and being accountable for ROAS/CAC, not just campaign setup
• Comfortable working independently — this is a build-it-yourself role, not an execute-the-existing-playbook role
• Strong analytical instincts: you can look at account data and diagnose whether the problem is targeting, creative, bidding, or tracking
• Clear, concise reporting — you can tell leadership what happened and what to do about it in a few sentences, not a 40-tab spreadsheet
• U.S.-based, able to work U.S. business hours

Preferred

• Experience in health, fitness, or wellness ecommerce
• Experience with Shopify and Google Merchant Center feed management
• Experience with a large or complex product catalog (thousands of SKUs)
• Comfortable using AI tools (Claude or similar) to speed up reporting, creative briefs, or analysis
• Basic creative production skills (photo/video editing, ad copywriting) — you don't need to be a designer, but being able to brief or mock up creative helps

Benefits

• Remote, flexible, no corporate bureaucracy
• Room to grow into a larger role (and larger budget) as the channel proves out
• Real ownership over building a channel from scratch — not inheriting someone else's mess
• Direct access to leadership — no layers between you and decisions getting made