Responsibilities

• Assist in the day-to-day setup, trafficking, and monitoring of paid campaigns across Google Ads, Meta, and other platforms
• Pull daily and weekly performance reports, flag anomalies, and surface trends to the Paid Media Manager
• Support A/B testing efforts by building ad variants, tracking results, and documenting learnings
• Assist with audience building, keyword research, and negative keyword management
• Help manage creative asset libraries, ensuring ads are properly tagged, organized, and up to date
• Support UTM tagging and QA of tracking links to ensure accurate attribution
• Research competitor ads, platform updates, and industry trends, bringing relevant findings to the team
• Assist with budget pacing tracking and escalate any delivery or spend issues promptly
• Coordinate with internal teams or agencies to ensure creative assets are delivered on time and to spec