Company overview

More than just parts. Always part of something more powerful.Holley is a leading designer, marketer, and manufacturer of high-performance automotive aftermarket products for car and truck enthusiasts. Holley offers the largest portfolio of iconic brands that deliver innovation and inspiration to a large and diverse community of millions of avid automotive enthusiasts who are passionate about the performance and the personalization of their classic and modern cars. Holley has disrupted the performance aftermarket category by putting the enthusiast consumer first, developing innovative new products, and building a robust M&A process that has added meaningful scale and diversity to its platform.
Founded in 1903
Bowling Green, Kentucky, USA
616 employees (55 in marketing)

Salaries

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People

Headcount trend

Company growth over the last 12 months

Headcount +5.3% year over year

Funding

Total funding

$278.5M

Last raise

$38.5M

Post IPO Secondary, 6 months ago

Funding history

Sep 2025

Post IPO Secondary Holley · $38.5M

Jul 2021

Post IPO Equity Holley · $240M

Audience

Monthly website visitors
934.6K
Month over month-5.2%
Quarter over quarter-10.4%
Top sourceSearch (60.2%)
Ad budget per month$27.9K
Average search rank54.4
Traffic source mix
Search
60.2%
Direct
32.9%
Referral
3.6%
Social
2.5%
Paid referral
0.7%

LinkedIn followers

Follower count and growth

Total followers

25.4K

12-mo growth

+14%

Monthly growth

+1.7%

News

Links