Paid Media Specialist

Memphis, TN (Remote)

$38K/yr – $50K/yrMid Level1+ years expFull time

Posted 3 weeks ago

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Job Summary

Own end-to-end paid media execution for a high-volume client portfolio across Google Ads and Meta Ads, delivering compliant campaigns, accurate tracking, and data-driven optimization.

  • Manage end-to-end builds, launches, and optimizations on Google Ads and Meta Ads per SOPs.
  • Monitor budgets and performance across many accounts, implementing fixes as needed.
  • Ensure conversion tracking is accurate and escalate complex technical issues to analytics when required.

Job Description

  • The Paid Media Specialist is responsible for the day-to-day execution, monitoring, and optimization of paid advertising campaigns for a high-volume portfolio of franchise and single-unit clients.
  • The Paid Media Specialist builds, launches, and manages paid media campaigns across Google Ads and Meta Ads according to established agency best practices and SOPs.
  • They execute routine optimizations, including keyword expansion, negative keyword management, bid adjustments, and ad copy testing.
  • Monitoring daily performance and budget pacing across a high volume of assigned accounts is critical to ensure targets are met.
  • They troubleshoot basic underperforming campaigns and implement corrective actions based on data analysis.
  • They strictly adhere to compliance guidelines, ensuring all ad copy and creative materials are sourced directly from the client's official website.
  • This role focuses on implementing proven strategies, ensuring accurate campaign builds, and maintaining consistent performance across Google Ads and Meta Ads.
  • Reporting & Analysis: The role involves generating accurate and timely performance reports for assigned clients using internal tools.
  • The specialist analyzes campaign data to identify basic trends and provide actionable insights for performance improvement.
  • They also ensure conversion tracking and pixels are functioning correctly, escalating complex technical issues to senior team members or the Analytics team.
  • Continuous Learning & Development: The specialist actively participates in 1:1 meetings, team training, and mentorship sessions to develop technical skills and strategic knowledge.
  • They maintain up-to-date certifications for Google Ads and Meta Ads and stay informed on platform updates, industry trends, and new features.
  • Experience 1-3 years of hands-on paid media management experience, preferably in an agency environment.
  • Experience managing multiple accounts simultaneously is required.
  • A solid foundational knowledge of Google Ads (Search, Display) and Meta Ads Manager is essential.
  • Familiarity with Google Analytics 4 and basic conversion tracking principles is required.
  • Proficiency in Excel/Google Sheets for basic data manipulation and reporting is also necessary.
  • The role requires exceptional organizational skills and the ability to thrive in a high-volume, fast-paced environment.
  • Strong attention to detail, particularly regarding budget management and ad copy accuracy, is crucial.
  • An eagerness to learn, accept feedback, and continuously improve technical skills is expected, along with clear and concise written and verbal communication skills.
  • Experience working with franchise or multi-location clients is preferred.
  • Familiarity with Looker Studio or similar reporting tools is also a plus.
  • Flexible PTO
  • Employee-First Culture
  • Fully Remote
  • Work From Home Stipend
  • Medical, Vision, and Dental
  • 401K Matching
  • Life Insurance
  • Incredible Company Comradery
  • And So Much More!
HigherVisibility logo

HigherVisibility

HigherVisibility is a digital marketing agency that helps businesses grow through SEO, Paid Search, Paid Social, CRO, and Web Development. We work with a wide range of clients, from small and mid-sized businesses to franchises and multi-location enterprises, delivering strategies that drive measurable performance and scalable results.While we’re widely recognized for our SEO expertise, our work spans the full funnel. Whether managing a national paid campaign, optimizing conversion paths, or executing a website redesign, every engagement is grounded in strategy and aligned with clear business goals.Named Agency of the Year by Search Engine Land and consistently ranked among the top agencies by Clutch and G2, HigherVisibility is built for companies that want more than clicks—they want impact.The Targeted Growth SystemTMThe Targeted Growth SystemTM is our proprietary methodology for delivering marketing that actually grows the business, not just traffic or impressions.Used across all services—SEO, PPC, Paid Social, CRO, and Web—the system is designed to correct the most common problems we see: generic targeting, disconnected tactics, and unclear ROI.Who We Work WithWe partner with clients in sectors where performance marketing drives bottom-line results:Franchise and Multi-Location BrandsSmall to Mid-Sized Businesses (SMBs)Home Services (HVAC, plumbing, roofing, pest control)Financial ServicesE-commerce RetailersSaaS and Professional ServicesWhether you're a scaling SMB or an established enterprise, we build strategies to match your growth stage and market realities.Why Companies Choose HigherVisibilitySearch-led, strategy-driven—we bring clarity, focus, and alignment to complex marketing needsProven success across franchises, SMBs, mid-market, and enterprise organizationsBuilt-in accountability through unified goals, tracking, and performance monitoringRecognized leadership by Search Engine Land, Clutch, G2, and other trusted industry

Founded in 2009
Memphis, Tennessee, USA
74 employees (54 in marketing)

Traffic Signals

Monthly Visitors
76.6K
Monthly Google Ads Budget
$19K
Traffic Source Mix
Search
42.2%
Direct
43.4%
Referral
10%
Social
3%
Paid
1.2%

Headcount Trend

Current headcount: ~73

Marketing Team

Marketing Team Size
54 (73% of company)
Marketing Roles Posted (Last 30 Days)
2

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