Responsibilities

• Paid Social Implementation and monitor:
• - Responsible for campaign setup, ad set, and ad implementation across paid social platforms such as Facebook Ads Manager and TikTok Ads Manager.
• - Perform audience research and optimize audiences for prospecting and retargeting; manage budget allocation, campaign structure, audience targeting, and content usage.
• - Conduct A/B testing to enhance ad performance by experimenting with different variations.
• - Monitor Facebook Ads Commerce Center, focusing on inventory updates, catalog set management, data feed, and troubleshooting.
• Paid Search Agency Collaboration:
• - Coordinate with a paid search agency to provide insights on product trends, monitor performance metrics from ongoing campaigns daily; develop strategic plans for budget allocation, campaign/ad group/ad structure, content usage, and bid strategy.
• - Conduct regular search term optimization, refine keyword lists, and update bestseller keywords, aligning sales trends, bestsellers, and inventory.
• - Adjust ad extensions, including images, sitelinks, callouts, and structured snippets, while optimizing quality scores by adjusting ad copies and landing URLs to ensure relevance and boost scores.
• - Conduct A/B testing to enhance ad performance by experimenting with different variations.

• Data Analysis and Reporting: Strong quantitative & analytical skills; able to use data to optimize day-to-day performance, and conduct A/B testing to identify effective campaign elements. Use pivot tables, VLOOKUP, and other Excel functions to analyze data, derive actionable insights, and generate comprehensive performance reports.
• Cross-Platform Strategy and future project Optimization: Develop and maintain cohesive advertising strategies across Google Ads, Facebook, and TikTok to optimize budget allocation and maximize ROI. Understand the nuances of affiliate marketing and evaluate potential affiliate marketing, Email Marketing and SMS marketing.
• Team Collaboration: Work closely with the E-commerce Manager and Digital Marketing Specialist to implement tactical plans. Collaborate with the E-Commerce Merchandiser on managing product inventory and CRM, Daily communication with HQ’s counterpart to ensure alignment with campaign timeline and objectives.

Requirements

• Must have completed a 4-year BA/BS degree in a related field such as Data Science, Marketing, Economics, Business Administration, Statistics, etc.
• 6 months to 2 years of paid media experience with strategy, execution, and analysis across platforms like Meta, TikTok, & Google Ads Manager, preferably within the luxury industry.
• Must have proficiency in GA4/Google Analytics 4
• Professional background from a top-tier marketing agency, e-commerce consumer brand, or paid marketing platform/tool provider.
• Must be proficient at Excel for performance analysis (pivot tables, formula building, etc)
• Passion for eCommerce and ongoing learning with a deep understanding of the digital marketing ecosystem and how media buying fits into the larger picture of digital marketing.)
• Experience working with performance marketing metrics and platform reporting.
• Strong analytical ability and problem-solving skills. Able to use data to optimize day-to-day performance.
• Strong organizational skills and project management ability
• Excellent command of written and verbal communication.
• Adaptable and able to thrive in a fast-paced environment.
• Local Applicants Only

Benefits

• Dental Insurance
• Health Insurance
• Vision Insurance
• Life Insurance
• Medical Insurance
• Benefits found in job post