Responsibilities

• Set up, launch, and maintain paid search and paid social campaigns across Google Ads, LinkedIn, and Meta/Instagram, following established naming conventions, targeting parameters, and budget controls.
• Monitor campaign delivery daily - flagging pacing issues, budget discrepancies, and underperforming ad sets before they compound.
• Implement ongoing optimizations including creative and copy updates, audience adjustments, and bid changes; support event-targeted and geo-fencing programs around key conferences and Fundraise Up-hosted events.
• Review ad-to-page message match and monitor post-click metrics alongside ad performance - you're evaluating the full journey, not just the click.
• Collaborate with marketing stakeholders and design to recommend landing page optimizations and brief, iterate on ad creative using test data to make feedback specific and actionable.
• Run a regular cadence of structured tests across formats, creative, copy, headlines, CTAs, audiences, channels, and landing page variants.
• Document test hypotheses, setups, results, and learnings in a shared log - and proactively share findings across channels so paid insights inform email, content, and events decisions.
• Apply UTM parameters to all campaigns and compile performance data from Google Ads, LinkedIn, and HubSpot into weekly and monthly reporting inputs.
• Work with RevOps on lead routing accuracy and source attribution hygiene between HubSpot and Salesforce.
• Coordinate with the ABM Manager to align paid targeting with account lists and keep campaigns in sync with content launches, event promotions, and campaign calendars.

Requirements

• 2+ years of hands-on paid media experience, including direct in-platform campaign management in Google Ads and/or LinkedIn Campaign Manager.
• Working knowledge of paid search fundamentals: keyword organization, match types, ad groups, Quality Score, and basic bidding strategies.
• Familiarity with LinkedIn paid social: Sponsored Content, targeting by job title, company size, and account list, and Lead Gen Forms.
• Experience with UTM tagging and an understanding of how campaign source data flows into a CRM - HubSpot experience is a plus.
• Experience running or supporting structured A/B tests.
• Strong attention to detail - you catch tracking errors, naming inconsistencies, and budget discrepancies before they compound.
• Organized and reliable, with the ability to manage multiple active campaigns and deliver consistent reporting outputs on schedule.
• Clear communicator who proactively surfaces updates, flags issues, and translates data into plain-language observations for stakeholders.
• Fluency with AI tools (ChatGPT, Claude, etc.) as genuine productivity accelerators - for drafting copy, structuring reports, generating test hypotheses, and more.

Preferred

• Experience running paid programs at a B2B SaaS company, ideally with a longer or more complex sales cycle.
• Familiarity with Salesforce and how lead source attribution flows between HubSpot and Salesforce.
• Exposure to ABM or account-based targeting concepts.
• Experience with Meta/Instagram B2B campaigns or geo-fencing and event targeting.
• Familiarity with Google Analytics 4 or Google Search Console.
• Experience reviewing or collaborating on landing page performance.