Responsibilities - Build and launch paid campaigns across Google Ads, LinkedIn Ads, Meta Ads, and Reddit Ads based on strategic briefs from the Paid Media Strategist - Monitor daily campaign performance and make optimization decisions on bidding, pacing, targeting, and creative rotation - Maintain tracking integrity — flag discrepancies, support GTM and GA4 setups, and ensure data accuracy across accounts - Execute A/B and creative tests defined by the Strategist; document results clearly so learnings can be applied going forward - Prepare regular performance reports and contribute to client-facing updates with accurate data and clean commentary - Proactively surface anomalies, opportunities, or issues to the Strategist before they become problems - Support campaign builds for new client onboardings, including structure setup, audience creation, and pixel/tag verification