Responsibilities

• Lead strategy and execution across Walmart Connect, Target Roundel, Ulta UB Media, Criteo, and other RMNs - managing two distinct but connected workstreams: tent-pole campaign activations and always-on display and search.
• Always-on media - own the day-to-day management of retail.com display and sponsored search activity, including keyword bidding, bid optimisation, audience targeting, and spend pacing. This is an active, hands-on workstream requiring regular monitoring and continuous efficiency improvements.
• Campaign activations - lead the planning and execution of larger, campaign-led retail media moments tied to product launches, promotional windows, and retailer joint business plans. Partner with retail account leads to ensure media activity is aligned to sell-in priorities and commercial objectives.
• Act as Bubble's lead point of contact with retailer media teams (including Roundel, UB Media, Walmart Connect), co-developing briefs, aligning on campaign priorities, and ensuring executional follow-through against agreed plans.
• Proactively identify and recommend budget reallocation opportunities across RMNs - flagging where spend is over or underindexed relative to performance, and shifting investment toward the highest-efficiency channels and placements.
• Own RMN performance reporting - tracking spend, ROAS, and retail.com sales lift with clear visibility for internal stakeholders.
• Oversee and direct Bubble’s Amazon Ads strategy in close partnership with our external Amazon agency - shaping campaign priorities, holding the agency accountable to performance, and ensuring Amazon activity is integrated with broader retail media goals.
• Serve as the internal expert and day-to-day point of contact on Amazon performance, translating agency outputs into actionable insights for the wider team.
• Manage Bubble’s paid media mix for hellobubble.com across Meta, TikTok, Google Search, and YouTube - covering both prospecting and retargeting.
• Build and optimise campaigns that balance customer acquisition efficiency (ROAS, CAC) with brand awareness.
• Partner with the creative team to brief platform-specific content and run ongoing creative testing.
• Stay current on emerging ad formats and proactively test new opportunities.
• Partner with the Senior Director of Ecommerce on email and SMS strategy - sharing paid media insights to inform segmentation, offers, and creative testing.
• Ensure messaging consistency across paid and owned channels, particularly around launches and promotions.
• Build and own Bubble’s paid media reporting framework from the ground up - designing dashboards, cadences, and templates that give clear, consistent visibility across all channels.
• Collaborate with digital, commercial leadership, and marketing to define KPIs that are meaningful, commercially grounded, and aligned to business priorities - then hold yourself accountable to them.
• Core metrics will span: ROAS, CAC, retail.com sales lift, share of voice, attributed revenue, spend efficiency, and channel-level contribution - with the expectation that this candidate can contextualise performance, not just report it.
• Deliver regular performance reviews to senior stakeholders, translating data into clear narratives and actionable recommendations.
• Drive a test-and-learn culture - documenting what’s working, what isn’t, and what’s next, with structured frameworks for ongoing optimisation.
• Align paid and organic search performance with the Senior Director of Ecommerce, using paid search insights to inform broader SEO strategy.