Paid Media & SEO Manager

Austin, TX (On-site)

$74K/yr - $139K/yr (Est.)Senior LevelFull time

Posted 4 months ago

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Job Summary

Own and optimize technical funnels and paid media scaling for Hammer/Dollarwise, with a focus on ROAS and SEO-driven growth.

  • Own funnel architecture, triggers, and cross‑channel integration.
  • Must-have: Deep experience in Google Ads, Meta Ads Manager, and Technical SEO.
  • Standout: End-to-end ownership of tech stack and data attribution across brands.

Job Description

Responsibilities

  • Technical Funnel Architecture: own the building of funnels, technical triggers, and the logic that connects ads to conversion points
  • Algorithmic Scaling: manage and scale significant daily spends across Google Ads, Meta, and YouTube with a focus on ROAS
  • SEO Roadmap: set the technical SEO standards for our web properties and provide the strategic roadmap for our Senior Copywriter to execute organic blog and web optimization
  • The Safety Net: serve as the senior technical backup for funnel architecture and design tweaks, ensuring the machine never stops moving
  • Execute Across Brands: manage the technical health and bidding strategies for both Hammer Media and Dollarwise to hit aggressive revenue and conversion goals
  • Build the "Plumbing": construct and maintain high-converting funnel triggers within our tech stack; GoHighLevel is a major plus or similar CRM/Automation platform if you are a fast learner
  • Direct Content: provide data-backed SEO direction to the creative and copy teams to ensure organic growth matches our technical standards
  • Brainstorm & Ship: participate in high-velocity brainstorming sessions, then own the technical implementation of those ideas
  • Data Integrity: partner with Marketing Ops to ensure every dollar spent is accurately tracked and attributed

Requirements

  • Deep experience in Google Ads, Meta Ads Manager, and Technical SEO
  • Proven track record of building complex conversion funnels with automated triggers and flows
  • Adaptability to thrive in a fast-paced startup environment
  • Analytical rigor to translate performance data into immediate technical optimizations
  • In-Office Presence: ability to work from East Austin office 5 days a week

Preferred

  • Experience in GoHighLevel or other CRM/Automation platforms (or fast learner)

Benefits

  • Mentorship: You report to a VP of Marketing who is dedicated to your professional growth and protecting your peace as you scale our brands
  • Radical Ownership: You have the authority to fix and optimize your "thing" without a meeting. You own the outcome
  • Impact: We are in "Scale Mode". You will be a key contributor to a life-changing fintech product and a growing media powerhouse
  • Relocation Assistance: Not in Austin? No problem. We provide a relocation package to help the right candidate join us here
  • Awesome Office & Team: Work from our East Austin office with a stocked snack bar, catered lunches, and a team that actually likes spending time together
  • Unlimited PTO: We trust you to manage your time and your results
  • Health & Wealth: Comprehensive health benefits and a 401(k) with a company match.
  • Lunch & Events: Daily lunch stipend and quarterly team-building activities (we go big on our events)
Hammer Media logo

Hammer Media

Caleb Hammer is having the conversations that he wishes someone had with him over a decade ago. We also offer products to increase financial education in people's lives.

Founded in 2022
Austin, Texas, USA
33 employees (18 in marketing)

Traffic Signals

Monthly Visitors
363.5K
Traffic Source Mix
Search
37.3%
Direct
40.2%
Referral
4.2%
Social
17.7%
Paid
0.5%

Headcount Trend

Current headcount: ~34

Marketing Team

Marketing Team Size
14 (42% of company)
Median Career Experience
4 years
Median Tenure
1.9 years