Responsibilities

• Serving as a clients’ Optimization Strategist
• Completing digital ad campaign reviews (providing detailed recommendations on optimization enhancements to improve our clients’ performance metrics)
• Optimizing PPC campaigns in order to increase campaign success
• Updating and/or creating pacing reports for campaigns
• Creating campaigns within our platform
• Providing weekly/monthly/ad hoc reporting
• Providing miscellaneous research as needed
• Creating ads and A/B tests for PPC
• Reviewing keywords and providing feedback on potential keyword strategies
• Providing reviews of SEO tasks

Requirements

• 3 - 5 years of experience in the digital space, in an agency environment, or in-house equivalent
• 2+ years of campaign management experience
• Exceptional written and verbal communication skills with the ability to effectively communicate digital marketing concepts
• Bachelor’s Degree in Marketing , Communications, Public relations or related fields
• Advanced knowledge and understanding of SEM, SEO, social, email marketing, display, and an understanding of new media consumer behaviors and trends
• Ability to load balance, prioritize and manage heavy workloads with flexibility to rapidly shift priorities based on organizational needs
• Creative thinker with strong time management, and organizational skills with exceptional attention to detail