Paid Media & Marketing Director at Relevance International | New York, USA | $140K/yr – $150K/yr

Relevance International

Paid Media & Marketing Director

New York, USA (Hybrid)

$140K/yr – $150K/yrDirector/Executive10+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive paid media leadership and cross-office execution across search, social, and programmatic to grow clients’ revenue quickly.

Own the paid media strategy and multi-channel activation (Google Ads, Meta, programmatic) with reporting.
Must-have: Advertising agency background with direct media buying and creative direction.
Standout: Lead cross-office digital team and new business development across standalone and multi-platform campaigns.

Job Description

Responsibilities

Manage Paid Search / PPC (Google Ads, Bing Ads), Paid Social and Programmatic, Advertising and Campaign Analysis and Reporting inclusive of Strategy, Activation, Optimization, and Measurement/Reporting
Advertising agency experience is a requirement, with an expertise in direct media buying (print/digital/out-of-home) and creative direction.
KPI analysis and reporting on website, app, social media and digital campaign performance.
Identify and track revenue growth, customer acquisition, retention opportunities, and other KPIs.
Plan and execute marketing campaigns including SEO, GEO, asset production and paid media advertising (Facebook, Twitter and Google) to drive optimization.
Creatively and strategically help drive business for clients, by proactively creating effective messaging, headline and copy creation and by driving creative design.
Lead business development efforts for stand-alone digital clients as well as partner on multi-platform marketing/PR proposals.
Manage digital team across all offices including graphic design, web development, digital advertising, SEO, GEO, social media.
Drive internal website design upgrade, and all internal marketing collateral design.
Direct all social media including calendars, content, and coordination across all platforms.

Requirements

Advertising agency experience is a requirement
Direct media buying (print/digital/out-of-home) and creative direction expertise
A bachelor’s degree in advertising, related field
10+ years of experience in advertising, related field
Supervisory experience of a team of at least 3 employees
Demonstrated mastery of Google Ads, Meta Business Manager, Bing, Twitter, TikTok, You Tube, Pinterest
Proficiency in Paid Social, Looker Studio, Programmatic DSP, or other data visualization tools
Experience in branding for marketing campaigns
Expert in Google Analytics, Google Tag Manager, Google Looker Studio, Hubspot (or other CRM), SEMrush, Canva and Excel/Google Sheets
Experience in digital marketing/advertising landscape including social media, SEO, GEO, email marketing, Paid Social, programmatic, PPC campaigns, and Websites
Current on latest algorithms
Strong analytical skills, with experience using data to inform marketing decisions
Excellent communication skills, both written and verbal with attention to detail and strong written word editing skills
Strong project management skills, with the ability to manage multiple projects simultaneously
Experience with developing and creating brands and effective campaigns
Experience with marketing automation tools and web analytics platforms
Excellent client management and client service skills
Able to run and grow a profitable team
Strong artistic eye and content creation skills across photography, video, social media, and design platforms
Microsoft Office skills (especially Excel) are a must; basic coding skills are a plus

Preferred

Basic coding skills are a plus
Strong artistic eye across photography, video, social media, and design platforms

Benefits

Dynamic hybrid work environment (2 days in office, 3 days work from home) and “Work from Anywhere” program two weeks a year.
Generous PTO policy in addition to being closed the last week of the year.
Thirsty Thursday wine hour, Bagel Birthdays and regular company events and outings to celebrate the team and holidays!
Excellent career development with external and internal training programs for all employees.
Reviews twice a year and regular coaching and mentoring sessions for all staff.
Annual worldwide Visioning and strategy sessions at New York HQ.
Excellent Medical, Dental, Vision Insurance, 401k with generous company matching.

Relevance International

Relevance International is a premier, full-service marketing and public relations agency passionate about delivering strategic results and generating media waves through industry firsts and innovative campaigns. Fully global, Relevance International is positioned to help grow its client base, and reach audiences around the world. The agency leverages its established relationships within the media and its sophisticated understanding of global markets and trends to drive custom media campaigns that successfully achieve its clients’ short-term and long-term business goals. Relevance International’s industry-leading professionals have a wide range of experience in real estate, architecture, design, hospitality and luxury lifestyle. The agency’s multi-disciplinary understanding of a client’s business informs its ability to create compelling story ideas that produce consistent and strategic results. Relevance creates a customized strategy for each client in order to raise awareness across all brand touch points and to build and maintain relevance in today’s fast-paced digital world. Contact us to see what we can do for you:New York: 236 West 30th Street, 10th FloorNew York, NY 10001+1 212 257 1500London: 35 Great Marlborough Street, 2nd FloorCarnaby, London, W1F 7JF+44 (0)20 3868 8700Los Angeles: 750 N San Vincente Blvd, Suite 800WLos Angeles, CA 90069+1 310-299-1600Dubaihello@relevanceinternational.comwww.relevanceinternational.com

Founded in 2012

New York, New York, USA

14 employees (3 in marketing)

www.relevanceinternational.com