Paid Media & Marketing Campaign Manager at The Dominion Group | Baltimore, MD | $70K/yr – $80K/yr

The Dominion Group

Paid Media & Marketing Campaign Manager

Baltimore, MD (Remote)

$70K/yr – $80K/yrMid Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own multi‑channel paid growth with end‑to‑end Google/Meta campaigns, AI‑assisted optimization, and cross‑channel reporting to hit ROAS and audience goals.

Paid media ownership: Google Ads and Meta Ads with compliance for Special Ad Categories and creative testing.
Channel efficiency: bid, audience, and creative optimization plus dashboarded performance across all channels.
Operational leverage: AI tools, email, direct mail, affiliates, events, and partner reporting tied to revenue outcomes.

Job Description

Responsibilities

Manage and optimize Google Ads (Search, Display, Performance Max) and Meta Ads (Facebook, Instagram) campaigns end-to-end.
Administer Meta Ads Manager with full knowledge of Special Ad Category requirements (housing, credit, employment), ensuring proper configuration, targeting, and compliance documentation.
Monitor daily KPIs (CTR, CPC, ROAS, CPL); adjust bids, audiences, and creatives to hit goals.
Leverage AI-powered platform features and tools to improve efficiency and creative testing.
Execute email campaigns, including segmentation, A/B testing, deployment, and reporting
Oversee direct mail programs: vendor coordination, targeting, production timelines, and ROI tracking.
Manage affiliate partner relationships, sponsorships, creative assets, and performance reporting.
Coordinate marketing support for trade shows, webinars, and promotional events; develop pre- and post-event campaign plans.
Build/maintain performance dashboards and reports across all channels for Marketing leadership.
Manage campaign budgets, flag pacing issues, and collaborate with other teams to ensure needs are met

The Dominion Group

The Dominion Group is a vertically integrated platform of companies focused on all aspects of distressed, single-family real estate investing. Our Baltimore operations include acquisitions, construction management, property management, and marketing & sales. Our nationwide lending platforms provide both bridge and permanent financing to the nation’s most active single-family real estate investors.

Founded in 2002

Baltimore, Maryland, USA

50 employees (2 in marketing)

www.TheDominionGroup.com