Responsibilities

• Manage the training and development of Media Buyers who will be primarily focused on television direct response and omnichannel streaming advertising.
• Develop improvements to the optimization strategy using an omnichannel approach that drives improvement to CPLI and COM.
• Ensure that the Media Buyers deploy the appropriate budgets in their assigned markets so that the company can meet its weekly marketing performance goals.
• Collaborate with the Director of Media to develop strategies for national media buying, streaming, and other larger-scale media initiatives.
• Coordinate with the Marketing, Planning and Analytics team for budget and target planning to ensure budgets are accurately aligned to meet marketing department goals.

Requirements

• Bachelor’s degree preferred; an equivalent combination of relevant education and professional experience will be considered.
• Experience buying or selling linear TV media advertising– 2+ years required.
• Experience using omnichannel streaming campaigns to drive lead conversion.

Benefits

• Comprehensive Health Insurance options (Medical, Dental, Vision, Accident, Life, Critical Illness, Short and Long-Term Disability)
• 401(k) Retirement Plan with company match
• HSA plan with company match
• Paid holidays and paid time off (PTO)
• Employee Referral Program
• Employee Discount Program
• Paid training and unlimited professional growth potential