Paid Media Manager – Team Leadership Required at PBJ Marketing | USA | $70K/yr – $90K/yr

PBJ Marketing

Paid Media Manager – Team Leadership Required

USA (Remote)

$70K/yr – $90K/yrMid Level5+ years expFull time

Posted 2 months ago

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Job Summary

Own the paid media operation by developing multi-channel campaigns, optimizing ROI, and driving data-informed decisions for client accounts.

Lead cross-channel campaigns (Search, Display, Social, Video) and ongoing optimization to maximize ROI.
Manage performance analytics, budgets, and reporting while pursuing new campaign opportunities.
Develop and mentor a direct report as the team scales, shaping processes and capability growth as the department expands.

Job Description

Responsibilities

Maintain ongoing, proactive, and consistent communications with clients on account progress, performance, and problem resolution
Develop multi-channel, fully integrated Paid Digital Marketing campaigns and strategies, including Search, Display, Social, Video, etc.
Leverage several online and offline tools to carry out analysis and to maximize the efficiency and effectiveness of Paid Media accounts
Actively test and analyze paid search ad copy to achieve maximum ROI
Execute and analyze monthly paid media business metrics, budgets, and reports
Research and evaluate paid marketing efforts and identify new campaign opportunities
Track paid media best practices, bid management systems, keyword developments, and industry trends
Manage one direct report with full accountability for performance, development, and day-to-day support, with the opportunity to help scale and mentor a growing team as the department expands

PBJ Marketing

PBJ Marketing is a digital advertising agency rooted in data-driven strategy, creativity, and execution. We advise major corporations, nonprofits, advocacy groups, political campaigns, industry-defining associations, and household brands on various digital marketing tactics and strategies.With over 15 years of experience in digital media research, strategy, and implementation, PBJ has placed hundreds of millions of dollars on behalf of our clients in national, regional, spot, and rural arenas.PBJ Marketing addresses marketing challenges to build and protect brands, engage stakeholders, activate customers and navigate complex situations. Our team is expected to bring ambitious ideas, creative solutions and an authentic personality to work.Ultimately, our mission is to be the best agency to work with, and the best agency to work for.

Founded in 2011

Washington, District of Columbia, USA

29 employees (13 in marketing)

pbjmarketing.com