Responsibilities

• Maintain ongoing, proactive, and consistent communications with clients on account progress, performance, and problem resolution
• Develop multi-channel, fully integrated Paid Digital Marketing campaigns and strategies, including Search, Display, Social, Video, etc.
• Leverage several online and offline tools to carry out analysis and to maximize the efficiency and effectiveness of Paid Media accounts
• Actively test and analyze paid search ad copy to achieve maximum ROI
• Execute and analyze monthly paid media business metrics, budgets, and reports
• Research and evaluate paid marketing efforts and identify new campaign opportunities
• Track paid media best practices, bid management systems, keyword developments, and industry trends
• Manage one direct report with full accountability for performance, development, and day-to-day support, with the opportunity to help scale and mentor a growing team as the department expands