Paid Media Manager

Miami, FL (On-site)

$70K/yr – $80K/yrSenior Level3+ years expFull time

Posted 6 days ago

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Job Summary

Own and drive paid media strategy and delivery across Meta, Google, TikTok, and more, with hands-on optimization, reporting, and team mentorship.

  • Lead cross-channel campaigns and budget allocations to drive client acquisition.
  • Oversee performance, reporting, and tailored insights while mentoring a junior team member.

Job Description

Responsibilities

  • Lead the development and execution of cross-channel paid strategies (Meta, Google, TikTok, etc.), ensuring every media buy, search and social campaign, and budget allocation contributes directly to wider client acquisition goals.
  • Constantly optimise account performance by monitoring platform updates, search trends, and algorithm changes, proactively testing and scaling tactics in real time to keep clients ahead of the curve.
  • Collaborate closely with our creative team, bridging the gap between data and design by translating performance metrics into clear, actionable creative briefs for new ad statics, videos, and hooks.
  • Line-manage a Paid Media Executive, overseeing their workload and providing the data-driven support, guidance, and mentorship needed to develop their media buying and analytical skills.
  • Take an active role in team development, running regular 1:1s, fostering a positive performance culture, and ensuring your direct report feels supported, challenged, and inspired.
  • Deliver comprehensive client reporting, moving beyond basic platform metrics to provide deep-dive analysis, commercial insights, and a clear story of ROI and business growth.
  • Take ownership of client KPIs, balancing high-level strategic thinking with everyday execution to continuously refine campaigns and consistently meet and exceed targets.

Requirements

  • 3+ years of experience managing paid media campaigns for brands. While agency experience is preferred, you’ll be highly confident working across both Paid Social and Paid Search in a fast-paced, multi-client environment.
  • A balanced analytical and creative mindset . You don't just love looking at spreadsheets; you understand the psychology of the scroll, how target audiences behave, and how great creative hooks translate into conversions.
  • A strong communicator and relationship builder. You can confidently talk numbers with senior stakeholders, translate complex data into simple insights for clients, and brainstorm seamlessly with our internal creative specialists.
  • Excellent technical and media buying skills . You have a proven track record of managing budgets, structure building, and audience targeting across platforms like Meta Ads Manager and Google Ads.
  • Excellent organisational skills, with the ability to proactively manage multiple projects, ad spend budgets, and client deadlines without missing a beat.
  • High levels of ambition and drive, with a genuine passion for staying ahead of platform changes, privacy updates, and emerging paid media strategies to deliver maximum impact.
  • Leadership potential, with the enthusiasm and emotional intelligence to support, guide, and mentor more junior team members as our paid media department continues to grow.

Benefits

  • For this role, the Company will offer medical coverage, dental, vision, 401k, and paid time off.
The Social Shepherd logo

The Social Shepherd

2.5 Glassdoor

We're a social-first agency with offices in the UK & US, with a talented team of creative and data-driven marketers.Our core capabilities are Social, Paid, Creative, Influencer, Strategy & Insights.

Founded in 2018
London, England, GBR
74 employees (43 in marketing)
38% recommend to a friend

Traffic Signals

Monthly Visitors
86.6K
Traffic Source Mix
Search
57.1%
Direct
32.6%
Referral
6.8%
Social
2.3%
Paid
0.9%

Headcount Trend

Current headcount: ~74

Marketing Team

Marketing Team Size
39 (53% of company)
Marketing Roles Posted (Last 30 Days)
4