Paid Media Manager (Richmond)

Richmond, VA (Hybrid)

$70K/yr – $77K/yrSenior Level3+ years expFull time

Posted 2 months ago

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Job Summary

Own paid media optimization across search, social, display, and video, turning cross-channel performance into measurable CPA/ROAS results while coordinating analytics, reporting, and client strategy across mid-to-high complexity portfolios.

  • Growth/Optimization: Build and optimize multi-channel campaigns with targeting, bidding automation, and creative testing to hit client KPIs.
  • Measurement & Insights: Analyze campaign data using GA/GTМ and present actionable recommendations for optimization and forecasting.
  • Client Delivery: Manage relationships, lead meetings, and deliver insights and training with minimal oversight.

Job Description

Own paid media optimization across search, social, display, and video, turning cross-channel performance into measurable CPA/ROAS results while coordinating analytics, reporting, and client strategy across mid-to-high complexity portfolios.

  • Growth/Optimization: Build and optimize multi-channel campaigns with targeting, bidding automation, and creative testing to hit client KPIs.
  • Measurement & Insights: Analyze campaign data using GA/GTМ and present actionable recommendations for optimization and forecasting.
  • Client Delivery: Manage relationships, lead meetings, and deliver insights and training with minimal oversight.
Workshop Digital logo

Workshop Digital

At Workshop Digital, we empower brands to achieve attainable growth through innovative and data-driven digital marketing strategies. Leveraging our expertise in PPC, SEO, Analytics, and Conversion Rate Optimization, we customize solutions that drive results for your business. What sets us apart is our commitment to our core values:- We are ethical: We do the right thing, always. - We are accountable: As an extension of your in-house marketing team, we educate you with clear, consistent communication and reporting.- We are transparent: You’ll always know what we’re doing. But we’re also honest about what we won’t do. We believe in open communication, ensuring you're informed at every step of the way. - We are eager to learn and willing to be wrong: We enjoy a challenge and encourage our team to take risks. But we admit when we’re wrong. It’s how we grow.- We are passionate about our work. We geek out on digital marketing and analytics because we love what we do. - We go the extra mile for our clients: We prefer to make this idea measurable.We’re committed to fostering true partnerships and doing right for our clients.Since 2007, we've been trusted by top brands of all sizes, from small businesses to enterprise businesses. Our passion lies in building strong partnerships and delivering customized marketing strategies that impact your business's bottom line.Ready to Make an Impact?Join a passionate team dedicated to driving success. See our career opportunities here: https://www.workshopdigital.com/careers/

Founded in 2015
Richmond, Virginia, USA
35 employees (20 in marketing)

Traffic Signals

Monthly Visitors
13K
Traffic Source Mix
Search
43.6%
Direct
40%
Referral
9.3%
Social
5.6%
Paid
1%

Headcount Trend

Current headcount: ~35

Marketing Team

Marketing Team Size
19 (54% of company)
Median Career Experience
12 years
Median Tenure
3.1 years
Marketing Roles Posted (Last 30 Days)
3