Paid Media Manager - Remote at American Chemical Society | Denver, CO | $65K/yr – $80K/yr

American Chemical Society

Paid Media Manager - Remote

Denver, CO (Remote)

$65K/yr – $80K/yrMid Level5+ years expFull time

Posted 3 weeks ago

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Job Summary

Own media planning relationships and data-informed strategy across paid social and search, aligning with marketing, creative, and PM to turn briefs into tactics, while integrating first-party data to target and reactivate key audiences.

Own day-to-day agency relationship and media AOR, shaping paid media in support of acquisition and reactivation.
Drive data-driven decisioning by integrating first party data modeling, audience segments, and measurement to optimize spend.
Align with analytics and web teams on KPIs, pixels, forecasting, and SEO implications for media plans.

Job Description

Responsibilities

Serve as the day-to-day relationship holder with the media AOR and ACS.
Execute in-house ad-hoc social and search media investments and strategies.
Works with Strategic Marketing, Project Management and Creative to translate media briefs and plans into marketing tactics and deliverables.
Lead integration of first party data strategy and audience modeling to inform paid media strategy and drive acquisition, retention and reactivation among key opportunity segments.
Work alongside digital marketing team on web analytics, KPIs, pixels, conversions, forecasting, analytics, associated web traffic and SEO as it relates to media planning and buying.
Provides channel expertise and insight to guide media mix, validate reporting, and optimize performance.

Requirements

Bachelor's degree in marketing or other related field, or equivalent combination of education and experience required.
5+ years of media planning experience.

Preferred

Familiarity with platforms or DSPs like DV360, Amazon, or streaming audio a plus.
Experience building, analyzing, and deploying CRM, lookalike, and 3P audience segments. LiveRamp or similar platform experience is a plus.
Experience with measurement & attributions solutions like Conversions API (CAPI).

Benefits

ACS provides staff a generous paid time off policy; medical, dental, retirement benefits, wellness programs, and professional development programs to enhance staff skills. Further details on our benefits can be found on our careers site at: jobs.cancer.org/benefits.

American Chemical Society

The American Chemical Society (ACS) was founded in 1876 and is a congressionally chartered independent membership organization that represents professionals at all degree levels and in all fields of the chemical sciences. With more than 200,000 people in its global community, ACS is one of the world’s largest scientific societies and leading sources of authoritative scientific information. A nonprofit organization, ACS is at the forefront of the evolving chemistry enterprise and is the premier professional home for chemists, chemical engineers and related professionals around the globe. ACS is dynamic and visionary, committed to improving all lives through the transforming power of chemistry. Its vision, a world built on science, was developed and adopted by the ACS Board of Directors, and fully complements its mission: advance scientific knowledge, empower a global community and champion scientific integrity.ACS publishes numerous scientific journals and databases, convenes major research conferences, and provides educational, science policy and career programs in chemistry. It also gives more than $22 million every year in grants for research in petroleum and related fields. ACS plays a leadership role in educating and communicating with policymakers and the general public about the importance of chemistry in everyone’s lives.

Washington, District of Columbia, USA

2.6K employees (536 in marketing)

www.acs.org